Jaguar learns how fashion innovation is pushing boundaries in the Middle East

Latest film in the Jaguar XJ Innovation Series

High fashion is developing fast in the Middle East and Jaguar took its innovative new XJ to Dubai to discover how designers are pushing the boundaries with a focus on blending traditional and modern elements. As Dubai becomes a new hub for high-end style, it is that rare combination that is also defining a new wave of fashion in the Middle East.

UAE designer Alanoud Badr, who presents the XJ Innovation film, said: “Dubai is investing in its regional designers and their styles are becoming increasingly innovative. They are pushing the boundaries of design and using fashion to make a statement.

Take a closer look and watch the new short film “Jaguar Learns How Fashion Innovation is Pushing Boundaries in the Middle East” at Jaguar MENA Youtube fronted by fashion expert Alanoud Badr capturing fashion innovation in Dubai.