De'Longhi Launches Machines to Make the Perfect Cup of Coffee.

New Eletta and Prima Donna S Models Bring Professional Tasting Coffees to Your Home

Dubai, UAE, January 3, 2016:  De’Longhi has combined its design talents and technical expertise with its passion for coffee to create the perfect cup of coffee, which can be made in the comfort of your own home using one of the brand’s newest fully automatic machines. Whether you are looking for the perfect cup of cappuccino or the perfect cup of espresso, De’Longhi has a coffee machine for you, and has introduced its two newest coffee models: the Eletta Machine and the Prima Donna S Machine. 

With a strong heritage of coffee machine creation and a premium Italian background, De’Longhi’s technicians have perfected the formula for creating the perfect cup of cappuccino, capturing the ideal ratio of liquid to foam. De’Longhi uses its innovative LatteCrema System, a proprietary technology, to ensure a delicate balance of creamy froth, dense texture and optimal temperature. A delicious and consistent mix of pleasure, which is enjoyed in every cappuccino, until the very last drop!

Ashraf Khairallah, Group Marketing Director of De’Longhi MEIA, stated, “Innovation is at the forefront of our coffee makers, and we are proud to be a worldwide leader in the espresso market. As espresso-based drinks are becoming more familiar in the Middle East, we see an increasing demand for a well-designed, high quality led, fully automatic coffee machine. And our De’Longhi machines provide the perfect cup of espresso.” 

De’Longhi’s range of innovative coffee machines are created with Italian design and craftsmanship, promising durability, quality and performance. The machines are fully automatic, with a simple ‘one touch’ button to create a variety of coffees, ranging from espresso and cappuccino to caffelatte, latte macchiato and even long coffee. Your perfect cup of espresso is just one touch away, as the machines keeps the beans at their freshest. Additionally, the machines are built with a memory function, to program your favourite cup of coffee by choosing the desired amount of milk, coffee, temperature and water. After use, the milk frother components can easily be cleaned with the automatic clean function, and the carafe can be returned to the refrigerator when not in use.

Eletta Machine: Bean-to-cup machine with the De’Longhi patented milk-carafe to make silky smooth lattes or the ultimate cappuccino using the easy-froth system. Prepare any type of coffee drink at the touch of a button whether it’s a cappuccino, caffelatte, latte macchiato or flat white, the Eeltta can create your perfect milk beverage. 

Prima Donna S Machine: Compact full metal bean-to-cup machine with the De’Longhi patented automatic cappuccino system. At a touch of a button all your favourite drinks can be prepared: espresso, coffee, cappuccino, latte macchiato, caffelatte or hot milk. Equipped with 2 text lines display, an extra cappuccino device for hot water or steam, active cup warmer and water filter. Another great feature is that you can memorize your favorite cappuccino by choosing the amount of milk and coffee and your favorite espresso: its temperature, the quantity of ground coffee and the quantity of water. It’s also practical and easy to clean; by pressing the cleaning button, the machine will perform an automatic washing cycle. Lastly, the container with the auto cappuccino device is highly practical as the milk can be stored in the refrigerator when not in use.

The De’Longhi Eletta Machine and Prima Donna S Machine are now available across all leading electronic goods stores and hyper markets in key countries in the Middle East, at a starting RRP of 4,295 AED* for Eletta and starting RRP of 6,495 AED* for Prima Donna S.

*Prices will vary.