Al-Futtaim Motors launches new Toyota website

Innovative digital platform offers enhanced functionality to users across multiple devices

Dubai, United Arab Emirates, November 24th 2015: Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, announced the launch of the brand’s new website, which offers customers a new digital experience across multiple devices including desktop, tablet and mobile.

The Toyota.ae website offers enhanced functionality to customers looking to find details about purchasing a brand new Toyota vehicle, Al-Futtaim Motors world class aftersales services and in addition providing a used car stock listing that enables customers to view the entire range of pre-owned vehicles that Toyota has on offer in one central online location. Customers will then be able to book test drives and enquire about all vehicles directly online at their convenience through their different devices.

The used car stock locator is the most advanced among automotive brands in the region, ensuring Al-Futtaim Motors remains at the forefront of digital integration and customer service.

Len Hunt, President Al-Futtaim Automotive Group, said: “One of our strategic objectives, is to transform the way we do business online across the automotive group, leveraging the full potential of the current digital revolution to meet the needs of our consumer base across the region. The Toyota.ae site our first step that brings with it new leading edge digital technology and innovation. It is imperative that as our customers race into the future with new technology and devices we move and evolve our business with them.”

The new platform offers a simplified user experience, allowing customers to find the information they need faster and easier. The new website will also provide easier access to brochures, used car stock information, and video content that showcases Al-Futtaim Motors’ market-leading services and offerings.

Patrick Fourniol, Head of Toyota Marketing at Al-Futtaim Motors, said: “In today’s digitally oriented environment, we understand that consumers are spending more and more time researching a vehicle online before making a purchase decision. The new Toyota website is designed to deliver a consistent functional design with relevant information. We have also developed the website with a focus on improved accessibility for users and this has been achieved through responsive design, ensuring that the website can be viewed across desktop, mobiles and tablets with no reduction in functionality, with much more planned in the coming months to extend our leadership. The new platform delivers state of the art innovation and flexibility that enable us to adapt and anticipate the next digital retail opportunities.” 

Customers can access the new website instantly by visiting Toyota.ae.