The innovative loyalty program will be launched by Emerging Abrasives on the Automechanika Dubai

The Abrasive market becomes more innovative than ever. On 2nd of June, 2015 an innovative loyalty program will be launched by Emerging Abrasives on the Automechanika Dubai.

Dubai, 30 May 2015 - The first ever Dubai-based manufacturer of abrasive materials launches an innovative loyalty program. The program was initiated as a reaction to the request of UAE clients.

“We explored the expectations of our clients in the UAE, Germany, France, Italy, China, Russia and realized that the expectations of the abrasives customers are similar to the needs expressed in the Hotel and the Beauty industry. So, while creating the structure of our loyalty program, we decided that the best way to make our clients happy is to adapt the best practices of these segments to the Abrasives Market,” commented Philippe Anguelidis, Managing Director of EMERGING ABRASIVES.

The Loyalty program includes 3 levels: Silver, Gold or Platinum membership, offering even more advantages as clients ascend to the next level. Emerging Abrasives provides for their clients extraordinary benefits and unexpected privileges including 1 complimentary priority for the order, platinum gifts, private account manager 24/7/365, free delivery over UAE, and even the opportunity to achieve personal premium.

“Now, we can say that we are pioneers with this idea on the Global Abrasive Market. We launch this loyalty program to connect better with our customers, build our business around them and reward them for it. So, we will present our program on the Automechanika Dubai,” stated Jean Michel Dumont, Technical Director of EMERGING ABRASIVES.