Emirates Motor Company Launches All-New Mercedes-Benz GLA in Abu Dhabi

•    Latest Addition to Mercedes-Benz’s ‘New Generation’ Segment Targets Youth
•    Set to Meet Growing Demand for Crossover SUVs in UAE

Abu Dhabi-UAE: 26 May, 2015 – Emirates Motor Company (EMC), the Mercedes-Benz authorised distributor in the emirate of Abu Dhabi and the flagship company of Al Fahim Group, today rolled-out the all-new Mercedes-Benz GLA in Abu Dhabi.

The new model was unveiled at a press conference held at Fairmont Bab Al Bahr Abu Dhabiin the presence of Kamal Rafih, General Manager of EMC, Dirk Fetzer, Director of Sales andMarketing at Daimler Middle East andLevant, as well as local media representatives.

Briefing the media, Kamal Rafih said: “The launch of the all-new Mercedes-Benz GLA within the ‘new generation’ vehicle segment articulates EMC’s priority to target youngsters while catering tothe growing demand for crossover SUVs in the UAE. We are proud of the achievements made by EMCas the authorised distributor for Mercedes-Benz in the Emirate of Abu Dhabi. With the launch of this new segment of vehicles, including the CLA four-door coupe, the sporty A-Class, and the all-new GLAnow available across our showrooms in Abu Dhabi and Al Ain, we expect to achieve record sales in the current financial year.”

Rafih added: “As a high specification crossover SUV, GLA exceeds the expectations ofour discerning customers, particularly the youth segment, through incorporatingthe latest technologies that distinguishnewer Mercedes-Benzmodels.The luxury brandhas alsopaid meticulous attention to fulfilling the wish lists of our customers in the MENA region through integrating high-quality design and luxury elementsin these best-in-class vehicles. Our efforts reiterate Abu Dhabi’s growing importance as one of the top markets for Mercedes-Benz in the region.

“The Mercedes–Benz GLA’s sports innovative features and technologies ensure the highest safety on roads,whileoffering customers unmatched fuel efficiency, making it the perfect day-to-day motoring companion for young people.I am confident the all new GLA will give motoring-enthusiasts the best experience behind wheels, setting new benchmarks in thecategory of the new generation of crossover SUVs.”

The four-cylinder GLAis highly manoeuvrable around the city, lively on the open roads beyond the metropolis, and dynamic and efficient on the busy streets and highways.With its highly flexible and superior qualityinteriors, EMC’s latest offering reinterprets the crossover concept in an innovative and contemporary manner, fitting perfectly into the day-to-day urban lifestyle.  

A particularly rigid body structure provides a reliable basis for GLA that has an engine power of 155 kW (211hp). The engine features the ECO start/stop function and complies with the Euro 6 emissions standard.The model exclusively features a radiator grille with two silver-painted louvres and chrome inserts, as well as a 19-inch five-spoke light-alloy wheels and a twin-pipe exhaust system with chrome-plated tail pipe trim integrated into the bumper.