Ideal Standard Showcases its portfolio in Qatar

Unique, innovative new flushing technology reflects Ideal Standard’s commitment to delivering bathroom solutions marrying stunning form with exceptional function

Qatar, Doha, April 2015: Ideal Standard, the World’s leading hygiene products and technology provider showcased its product portfolio that spans across Bathroom Experience, Services, Hygiene needs and new age Hygiene Technology. Of the repertoire, Ideal Standard’s revolutionary new AquaBlade® flush technology was the highlight of the evening.

Held at the Intercontinental Hotel in Doha, Qatar, the event was organised in collaboration with Mohammed Yousuf Kafood and Sons, the local distributor for Ideal Standard in Qatar. Over 200 people of the largest developers and consultant companies in Qatar attended the event, to update themselves on the developments and advancements of Ideal Standard’s product portfolio, as well as the company’s latest technological advancements.

Mrs Dimitra Dotsia, Marketing Manager, Ideal Standard MENA, said: “At Ideal Standard we combine our expertise as global bathroom market leaders to bring an innovative approach to challenges. We strive to come up with the best solutions for all needs relating to hygiene and healthcare and were very happy to showcase our range of products. Our aim is to offer the best innovations with the highest value for the needs of functionality and aesthetics.”

Of the repertoire, the AquaBlade® system was a star attraction. It uses the innovative ‘Microslot’ technology, which is a newly engineered system of channels to create a cascading wall of water from the top of the toilet bowl opening and two powerful plumes to energise the flush action. Unlike other existing flushing systems where flushing water does not cover the entire toilet bowl, the AquaBlade® technology gives optimum water flow from the top of the bowl on every flush and covers every inch of the ceramic, keeping the toilet bowl immaculately clean.

Commenting about the event, Mohamed Salem, Project Sales Manager of Mohammed Yousuf Kafood and Sons, explained, “Ideal Standard is a global provider for innovative bathroom solutions. Within a long-lasting partnership of more than 25 years with Ideal Standard, we are happy to be their distributors and expand the reach for the Ideal Standard range of phenomenal products, through a systemic approach of project and retail expertise.

About Ideal Standard:

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.