Massimo Dutti adds its fashionable touch to the World's Richest Race, Dubai World Cup

The world’s richest equestrian event, the Dubai World Cup is just around the corner, and sophisticated fashion brand, Massimo Dutti heralds the big day in its own special way. To be held on the 28th of March, the Dubai World Cup is the final milestone in the Dubai Racing calendar that follows the Dubai World Cup Carnival. In its 20th year of running this year, the Dubai World Cup pays perfect tribute to the equestrian world and is a true celebration of fashion and elegance. 

The event will feature a Massimo Dutti pop-up store that will include 4 models, clothing racks with the brand’s latest collection, equestrian themed props and a branded backdrop perfect for taking pictures at. As the event approaches, Massimo Dutti will also be keeping the equestrian mood alive in its boutiques around town by carrying equine merchandise in store and as boutique displays as well.  

Massimo Dutti SS15 collection

As the World Cup draws closer, it is also worth checking out Massimo Dutti’s latest SS15 collection that will ensure you put your most fashionable foot forward at the event.  While the Massimo Dutti Women’s Collection is inspired by the beaches of the world, an intense journey around the best spots on the planet, from Greece to the Caribbean, via ancient Egypt, the Men’s collection finds inspiration in multicultural Miami, with a selection of the most recognizable places in the city from the popular Miami Dade neighborhood to the seriousness of the Brickell financial district. The Kids collection, meanwhile, reflects the most sailor version, the sail mood presents the summer collection although the safari style also finds its place.