3-Day Super Sale: Your guide to finding the best deals across all retail categories as Dubai enjoys stunning savings of up to 90% this Eid Al Adha

Dubai, United Arab Emirates, 27 May 2026: The 3-Day Super Sale (3DSS) is here, and Dubai is set to be gripped by shopping fever as residents and visitors alike rush to grab incredible deals of up to 90% off in more than 2,500 stores citywide, with eligible shoppers also having the chance to enter the "Win Your Home in Dubai" draw when spending AED 500 or more at participating outlets.

As the Eid Al Adha celebrations get underway, now is the perfect time to gather family and friends together and experience the amazing retail offering Dubai is famous for.

Organised by Dubai Festivals and Retail Establishment (DFRE), 3DSS offers unbeatable bargains citywide - across all major retail categories - ensuring there is something for everyone from 27-31 May.

Deals to watch out for

For the final touches to any outfit, look no further than the perfect timepiece. Discover some of the very best at The Watch House, G-Shock Casio, Trendy Time, EDIT by Ahmed Seddiqi, Hour Choice, and more.

Fashion finds to refresh your wardrobe

The fashion options throughout the 3DSS are beyond compare, with incredible deals for men and women. Now is the time for that long-overdue wardrobe makeover with the likes of Lacoste, American Eagle, Guess, H&B, Kiabi, Hanayen, Reiss, Barbour, Ted Baker, Kate Spade, Ralph Lauren, Palm Angels, Diesel, Hollister, Stradivarius, Sacoor Brothers, Giordano and many others offering spectacular deals that won't be around for long.

Beauty deals that sparkle

It's time to add some glamour to those shopping baskets with some simply gorgeous deals on skincare, cosmetics and more. Choose from some of the biggest brands, Sephora, Elemis, The Face Shop, Estee Lauder, M A C, Ulta Beauty, Kiehl's, Nazih Cosmetics, FACES, Forest Essentials, and many others for that ultimate holiday season glow up.

Gold and jewellery for Eid gifting

With the Eid gifting season in full swing, find some incredible deals on stunning pieces at Damas, Swarovski, Pandora, Rivoli, Zen Diamond, Jawhara Jewellery, Alliali Jewellery.

Sporty deals to shop now

Whether you're looking to upgrade performance or bask in the comfort of leisurewear, 3DSS brings unbeatable value at top retailers including Adidas, PUMA, Asics, Lululemon, Gymshark, Wilson, and Decathlon providing great discounts on equipment.

Special shoes at special prices

Step into the new season with something different on your feet, whether a stylish pair of designer shoes, or a timeless comfortable classic – there are deals across the city to fit everyone. Check out New Balance, Steve Madden, Clarks, Salomon, Coach, ECCO, TOMS, Hush Puppies, Kurt Geiger, Hoka, and others for those deals to put a spring in your step.  

Sensational scent savings

Discover traditional oud scents including modern classics. Shoppers will have a nose for a great deal at Abdul Samad AL Qurashi, L'Occitane, Odora, Essenzi Perfumes, V Perfumes, Coral Perfumes, Bath & Body Works, NYX, and many other renowned names that have the perfect solution for Eid gifting needs.

Little tots, big deals

From toys and bedroom essentials, to clothes and accessories, buying for little ones is a never-ending endeavour. Therefore, pick up a deal or two across some of the biggest names in children's retail including Monsoon Children, Disney Store, Okaidi, Mothercare, Carter's, Mamas & Papas, Chicco, Early Learning Centre, LEGO, Toys R Us.

Tremendous tech reductions

When it comes to electronics and tech there is always a new 'must-have' - whether that be televisions, mobile phones, laptops, tablets, or gaming accessories. Now is the time to turn that 'want' into 'have' at the biggest named stores, including Sharaf DG, Eros Store, Samsung Store, Virgin Megastore, Better Life, Grand Stores Digital – and many others.

Style your home and save

Prep your home to give the perfect welcome to your friends, family, and guests this Eid, and save in the process. Home Box, Crate & Barrel, Indigo Living, Danube Home, Homes R Us, Parasol, The White Company London, and others have all that's needed for a full room makeover, or a dazzling final touch to those inspired interiors.

Department store delights

Perhaps this 3DSS, shoppers would prefer that 'everything under one roof' experience – and bag a bargain in the process. With Bloomingdale's, Harvey Nichols, Marks & Spencer, Galeries Lafayette, and others, expect multi-category savings and a seamless one-stop shop experience.

Shoppers can also make these savings deliver even greater value by using one of many great reward programmes, including BLUE Rewards, SHARE, Amber, Tickit, AURA, Privilege Plus, MUSE, Shukran, Club Apparel, and Skywards Everyday, offering users additional cashback, rewards points, discounts, and miles.

3-Day Super Sale is supported by key partner Commercial Bank of Dubai (CBD)

Don't miss the opportunity to cash-in on these limited-time savings during one of Dubai's biggest shopping moments of the year. For more information and the latest updates,