When Christmas arrives at Printemps

When Christmas arrives at Printemps, a world of dreams invades the department store. Animated windows bring young and old into a magical universe, where illuminated facades transcend the winter nights, and decorated trees, dressed in their finest attire, reveal thousands of gift ideas. This year, Printemps decided to focus on the dream of a child on Christmas Eve, who goes on an extraordinary journey between London and Paris, two main cities where the most festive event of the year is celebrated with style in the purest tradition.  Printemps and Burberry present “The Magical Christmas Journey by Burberry”.

The exclusive collection forPrintemps Burberry brings London icons to Paris with an exclusive collection designed for Printemps that celebrates six British inspired themes across ready-to-wear and accessories. “English Rose” plays with honey tones, floral motifs and soft textures. The “Punk” brings us black leather and metal studs, and a mini “Punk” character charm. The “Ribbon Knot” theme takes its inspiration from the Burberry Sandringham trench coat belt knot. The “Pillar Box” leads to a range of stylised city skylines of London and Paris in the distinctive glossy red of London’s post boxes. Finally, the “Grenadier“ theme
references the renowned hats of Buckingham Palace’s guards. Pieces inspired by the illustration of “ The Magical Christmas Journey by Burberry” and a Snow Globe featuring the little boy and his bear sailing on an upturned Burberry umbrella, become special gifts and collectors items. The exclusive Burberry collection for Printemps also offers beauty gifts including the new iconic My Burberry fragrance with a red gabardine hand-tied knot, an Illuminating Crocus fragranced candle and the iconiccolours of London make-up box set for nails and face.

THE ANIMATIONS
Printemps Haussmann offers, every week-end of December, several exceptional animations: musical happenings with French choirs, studios of make-up and short-lived tattoos, cupcakes creation, workshops of greetings cards and the most important writing workshop of letters to Santa Claus. It will be possible to meet the real Santa Claus accompanied with his sprite for unforgettable photo-shoots. And if you’re lost, do not worry, you’ll be able to find Santa Claus thanks to the new geolocalisation mobile application.