From the World's No. 1 Facial Skincare Brand…Olay launches NEW Total Effects CC Cream

An all-in-one solution that improves your skin-tone instantly and over time

Dubai, January 6, 2015 - Expanding the proven Total Effects boutique for multi-tasking women –the world’s #1 facial care brand introduces a quick and easy solution to look your best without effort – introducing NEW Total Effects CC Cream. 

This new all-in-one formula offers a new beauty equation for looking instantly flawless now and improving skin tone or correcting the complexion over time. Visible skin tone imperfections virtually disappear and a more flawless complexion is revealed, then the magic happens…overtime a more youthful skin tone is revealed, even when make-up free! With just this skincare staple, the multi-tasking busy woman can look like she has a sophisticated beauty regime in just one pump. 

How does new Olay Total Effects CC Cream work?
New Olay Total Effects CC Cream is a proven, all-in-one formula that improves skin tone instantly and over time:- Total Effects CC Cream combines:

C- for Complexion

•    Unbeatable Moisturisation*: 
Provides Instant boost in hydration & long-lasting 24hr moisturisation for soft & smooth skin feel  
•    Flawless sheer coverage: 
The light-weight Aqua-pigment formula is designed to not sink into wrinkles with a perfect match of colour and coverage, that easily & quickly blends for an all-day perfect look

C – for Correction

•    Improves skin’s healthy appearance over-time: 
+50% MORE Olay Anti-Ageing complex (Vitaniacin)** delivers powerful over-time Complexion Correction 
•    Vitaniacin comprises:
     - Niacinamide (Vitamin B3) which helps strengthens skin’s outermost moisture barrier, even tone and texture  and helps enhances the renewal rate of        surface skin cells, so skin is left more resilient with a smoother beauty texture
     - ProVitamin B5- Provides skin hydration benefits leading to a visible reduction in roughness, an improvement in skin suppleness and elasticity and          soothe skin to help to improve skin barrier and help mitigate damage to skin
     - Vitamin E  - Moisturises – leaving skin feeling soft and smooth and protects from free radical damage supporting an even skin tone and texture
•    Plus vitamin C to boost the skin’s anti-oxidant power and help protect against the effects of skin-damaging free radicals

*vs. other BB/CC/tinted products
**vs. Olay TE BB

The all-in-one evolution
Until 1999 anti-ageing creams had focussed on tackling a single sign, like lines and wrinkles, who would have thought that a tiny 1 pump solution could change all that. Fast Forward - over 12 years and the trust of 20 million women later and Total Effects is again making waves. All-in-one effective solutions, designed for the busy multi-tasking woman, help her to keep her routine simple, yet looking sophisticated.

Our research at Olay shows that despite the phenomenal success of BB creams – there are many women who love their instant benefit but want to combine it with a true focus on the long term. There’s a desire to tackle their skincare needs with more Complexion Correcting power than a simple BB cream - to give the complexion a boost for a more youthful skin tone over time. Olay has the solution to improve skin tone instantly and over time, without complicating your beauty routine…..welcome to your shortcut to sophisticated beauty in just one pump!

Dr Frauke Neuser, Olay Principal Scientist comments: “We talk to thousands of 30+ women every year who experience all kinds of age-related skin issues – hyperpigmented spots, blotchiness, sallowness as well as the more typical signs of ageing such as early lines and wrinkles and poor hydration. What they want is something to give them a flawless finish that also tackles some of their skincare issues at the same time. Our Total Effects boutique – with its patented Vianiacin formula can address several concerns in one go - it’s a wonderful multi-tasking ingredient that could have been made with the all-in-one woman in mind. With new Olay Total Effects CC Cream – with the Vitaniacin formula so women no longer need to compromise between potent skincare benefits and coverage – you can correct the complexion instantly and overtime – all in one pump!”

Impact your beauty routine
With no complication of your routine new Olay Total Effects CC Cream gives you fully fledged skin care solution that improves your skin tone instantly & over time:

Try it for yourself
The simple yet effective formula of new Olay TE CC Cream provides women with a range of proven benefits for great skin today and tomorrow. Women no longer need to compromise on having a skin care product without an immediate correcting effect, or compromise on having an immediate result at the expense of a fully-fledged effective skin care product. Try new Olay TE CC Cream – your one and only daily skincare staple as a shortcut to sophisticated beauty – you’ll love the results too!

Availability:  
New Olay Total Effects CC Cream will be available from January 2015 where Olay products are sold. For more information, visit www.olayarabia.com. Recommended retail price:
UAE: 59.09 AED 
KSA: 60.35 SR

**At the sole discretion of the retailer