SweetBeam named 2014 Gulf Capital Business of the Year

Fast-growing firm triumphs with a total of three Gulf Capital SME Awards 

Dubai, United Arab Emirates, 3 November 2014: SweetBeam has been named the Gulf Capital Business of the Year at the MEED Gulf Capital SME Awards 2014, beating stiff competition from some of the UAE’s strongest SMEs.  In addition, SweetBeam triumphed in two further categories - People & Culture of the Year and Business Innovation of the Year.

SweetBeam, the Dubai-based marketing specialist focused exclusively on the in-house guests of luxury hotels, was presented the distinction at a glittering ceremony at the Ritz Carlton JBR in Dubai, attended by key players from the Middle East’s SME community.

The Gulf Capital SME Awards honour outstanding SMEs in the UAE that demonstrate exceptional success, growth & innovation. Previous laureates include Bayt, Propertyfinder.ae, Just Falafel and Cobone.

“It’s definitely satisfying to be recognised,” said Troy Simoni, CEO of SweetBeam. “We are building a new paradigm for luxury hospitality – one where our clients boost their capture rates and average check by offering in-house guests exceptionally tailored and individualized experiences. We believe these new streams of revenue are vital to the industry moving forward, and that personal, tailored communication is going to become the standard.” 

“We are even more pleased that the team has been recognised with the People & Culture of the Year award. Since the beginning, we have strived to make SweetBeam not just a fun place to work at, but a great place to learn and to grow. We hire based on potential, not credential, and we empower people to contribute and build the company. It’s all that creativity, hard work, dedication and focus on customer delivery that has made the difference. Together we will maintain our market leadership in the UAE, and continue the growth in the Middle East, Europe, Asia and beyond.”

This year’s awards were judged by an expert panel of experienced SME business-owners, entrepreneurs and experts in SME enablement including Zev Siegl, Co-Founder of Starbucks and Arto Joensuu, CEO of Dubizzle.

As the leading marketing specialist focused exclusively on increasing capture rates and average check at luxury hotels and resorts, SweetBeam is partner with many of the world’s most prestigious luxury hotel brands. SweetBeam boosts revenue from in-house guests through intelligent and bespoke service offerings, such as guest behaviour intelligence, targeted guest marketing and staff coaching.  SweetBeam clients include Dorchester, Grand Hyatt, Park Hyatt, Fairmont, InterContinental Hotel Group, JW Marriott, Jumeriah, Kempinski, Le Méridien, Monte-Carlo SBM, Shangri-La, The Westin, and others.