Damas Launches Tanishq Exclusively in the GCC

Dubai-UAE: 13 October, 2014 – Damas, the Middle East’s leading jewellery and watch retailer, has announced the signing of an agreement with Tanishq, India’s most premium jewellery brand from the house of TATA. The brand’s jewellery collection is now available at selected Damas stores across the GCC. 

Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality since its establishment in the early 1990s. As such, it has built a reputation within India as a leading jewellery brand that aims to understand the evolving Indian woman and provide her with jewellery that reflects her traditional tastes and contemporary aspirations. 

Tanishq offers a wide range of gold jewellery in pure 22k which has been designed to suit all occasions from wedding to everyday wear and includes the traditional mangalsutras into the more fashionable necklaces, earrings, chains, bangles and rings.

Anan Fakhreddin, CEO of Damas, said: “At Damas, we believe that quality comes from innovation and creativity is at the heart of the brand. We are committed to serve our loyal customers in the best possible way across the GCC. Together with Tanishq, we are happy to provide more variety and premium quality jewellery specifically in the 22k category catering to our Indian clientele. You will find Tanishq jewellery in our flagship Damas Collections such as the newly renovated Lulu Qusais outlet which reflects our new Damas identity.”

C K Venkataraman CEO, Jewellery Division, Titan Company Ltd, added: “Damas is a leading international brand with more than 100 years’ experience in the jewellery industry earning it valuable credibility across the region. With its Arabic heritage it brings along invaluable local trade expertise within the GCC market, making it the perfect candidate for us to partner with to launch our brand of jewellery in the GCC.”