Gold's Gym UAE kicks off community fitness drive with the 2014 Gold's Gym Challenge, ‘Fat to Fit in 60 Days'

Gold’s Gym, the largest international gym chain in the world and a member of Al Ahli Holding Group in the UAE, has sounded the fitness klaxons by inviting people to

join its 2014 Gold’s Gym Challenge, ‘Fat-to-Fit in 60 Days’. The annual tradition this year sees non-members joining members to participate in the fitness challenge, with the aim of producing a personal fat loss and fitness success story.
The event, sponsored by Futurelife, combines personal training exercise, a nutrition program and incentives for all participants in an integrated routine. The greatest honours will be for those who achieve the highest fat loss, muscle gain and can demonstrate the highest levels of fitness across a circuit challenge.

Never have the rewards for getting fit been greater. Four winners across male and female categories will share in AED 120,000 worth of cash prizes.  The winning male and female Gold’s Gym member will take home an incredible cash prize of AED 50,000 each. The top non-member fitness gainers and weight losers will be rewarded with AED 10,000 cash each.

Register online for The Gold’s Gym Challenge now at www.goldsgym.ae, where you will find all the details of the event.  Registration closes on September 25 and the event kicks off on September 28.  

The final measurements and weigh-in is on November 27 and the Finale Fitness Circuit Challenge event, incorporating a Family Fun Day, will be on December 6, 2014.
“The Gold’s Gym Challenge this year is expected to attract a lot of participants who will be visiting our clubs regularly and experiencing the amazing facilities and equipment we have to offer, along with the support of our highly motivated and skilled staff to help them through the Challenge. The goal is to excite people about fitness and instil a sense of belief and camaraderie," says Gold’s Gym UAE’s Chief of Operations, Nitesh Seebran.

“Gold’s Gym is well known for its passion for fitness, and finding your true strength. With the 2014 Gold’s Gym Challenge, we invite our community of members, along with the non-members who are up for the challenge, to revolutionise their lives by shedding those extra kilos and improving fitness. The idea is to inspire a wide spectrum, from enthusiasts to families, to become healthier and live better lives,” Seebran says.
Al Ahli Holding Group’s Head of Ventures Division, Ali Al Samahi, believes that Gold’s Gym’s ability to make a positive difference goes deeper than temporary weight loss. “Gold’s Gym is proud to offer a superior experience in terms of passion, facilities and tradition, and make that accessible to fitness buffs and families alike. But more than that, Gold’s Gym wants to make a credible difference in addressing the threats of obesity, disease and unhealthy lifestyles that are prevalent in our society. With initiatives like the Gold’s Gym Challenge, we want to kick start our community into making a sustainable and positive difference to their lives,” he says.