Enhance your Child's Back-to-School Experience with Kellogg's Nutritious Breakfast Cereals

Eating a healthy, nutritionally-balanced breakfast – such as a bowl of Kellogg's Coco Popsor Kellogg's Corn Flakes with milk and fruit – can significantly make a difference in your child's day. Indeed, whereas children may go to school without having breakfast, nutritionists strongly recommend not missing this important first meal of the day with many proven benefits.

Dubai, UAE, September 2014: With the back-to-school season upon us once again, parents and children across the Middle East are settling into another year filled with change, growth and transition.After all, each academic term marks the start of a new journey with learning opportunities,developmentalmilestones and, of course, the occasional challenges.
Fortunately, today, there is a simple way to optimize your child's back-to-school experience.It all begins with a healthy,fun and nutritious breakfast.

According to Associate Professor in Nutrition at Harokopio University, Dr. Yannis Manios, the consumption of breakfast is a critical part of children's' growth and learning, with evidence suggesting that eating breakfast may strengthen cognitive performance and  improve school attendance and mood.

 “Eating breakfast may help school children stay alert in class so they can learn better,” says Dr. Manios.  “Research has demonstrated that breakfast consumption is positively associated with memory, recall and school attendance, thus enhancing children's “cognitive performance.”

Furthermore, with improved cognitive performance also comes better school performance.“Breakfast eaters may have better school performance than breakfast skippers,” says Dr. Manios. “Recent evidence has shown that students participating in a school breakfast program had better improvements in math grades and fewer absences than students who did not participate.”

Now, with Kellogg's tastyCoco Popsand Corn Flakes cereals, parents looking to help their children eat a healthy breakfast– that doesn'tcompromise on flavor – need look no further. A single, delicious serving of Kellogg's cereals with milk provides five nutrients that all growing kids need, including vitamin D, iron, B vitamins, calcium and protein. In fact, while manychildren in the Middle East don't get enough vitamin D, one 30g bowl of Kellogg's Corn Flakes provides 25% of the daily recommendation.

Thanks tonutritious breakfast cereals with milk, parents can  help their children have a great startthis school year.

At the end of the day, for a parent, nothing is more important than helping your child reach his or her full potential.