Emaar unveils prestigious BLVD Heights residences in Downtown Dubai

• Emaar to launch BLVD Heights Tower 1 simultaneously in Dubai, Abu Dhabi, Shanghai, Hong Kong and Singapore
• Two-tower residential development, linked by a podium, features one, two and three-bedroom apartments
• Online registration to commence on September 10, 2014 at 10am at www.emaar.com; sales to be held on September 13

Dubai, UAE; September 9, 2014: Building on the strong demand for residential apartments in Downtown Dubai, the world’s most visited lifestyle destination, Emaar Properties PJSC has unveiled BLVD Heights, comprising two residential towers connected by a podium.

BLVD Heights features 280 luxuriously appointed homes that offer spectacular views of Downtown Dubai. Designed for families, the one to three-bedroom apartments are also in close proximity to The Opera District, Dubai’s new cultural destination defined by Dubai Opera, a state-of-the-art multi-format theatre.

BLVD Heights has a central location that provides residents with easy access to The Dubai Mall and several world-class hotels, as well as Mohammed Bin Rashid Boulevard, the splendid thoroughfare in Downtown Dubai. Additionally, they can enjoy a wide range of lifestyle amenities in the podium including a swimming pool and advanced gymnasium.

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: “Demand for stylishly designed apartments in Downtown Dubai continues to be strong, led by its appeal as the world’s most popular lifestyle destination. Homes in BLVD Heights will appeal to investors from around the world providing them a sought-after address in the heart of the city.”

Emaar will launch BLVD Heights simultaneously in four cities – Dubai, Abu Dhabi, Shanghai, Hong Kong and Singapore. Online registration will commence in the UAE at 10am on September 10, 2014 at www.emaar.com.

Sales will be held a first-come first-served basis on September 13: at 10am at Emaar Pavilion on Mohammed Bin Rashid Boulevard in Dubai and at the Emaar Sales Centre in Al Nahda Tower in Abu Dhabi. In Asia, sales will be held on a first-come, first-served basis at 2pm in Shanghai at Jing An Shangri-la, West Shanghai; in Hong Kong, at The Excelsior Hotel, Gloucester Road, Causeway Bay; and in Singapore at Grand Hyatt Singapore.

Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at www.emaar.com. Investors who make a down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative.

Interested investors and end-users can also skip the line and register for the programme even on the day of the launch. ‘Skip the line’ avoids the need for waiting in the regular queues for property purchases or early registrations.