Fitness First Set to Launch Swim Academy in Dubai

• Programme to Include Parent-Child, Adult and Women-Only Lessons

Dubai-UAE: 12 December, 2013 - Fitness First, the world's leading health and fitness club chain owned and operated under license by Landmark Leisure and Hospitality Services Ltd, today announced the launch of its new Swim Academy at select locations throughout Dubai. Registrations for the first term that will get underway in January 2014 are now open to the public.

The Swim Academy's programmes will cater to adults and children from the age of three onwards.

The Junior programme offers swimming lessons for children from the age of three and will focus on developing water confidence, water skills and swimming progression through ten levels in a fun and educational environment. In addition, the programme offers Baby Splash classes to encourage early swimming skills for children aged three months to three years.

Adults can enroll in swimming lessons as part of the ‘Learn to Swim, Adult Technique and Adult Fitness Training' programme at the Academy, while ‘Ladies Only' classes will be on offer at the Mirdif City Centre club.

Mark Botha, Group Operations and Marketing Head of Fitness First Middle East, said: “Fitness First is always looking to enhance its product offering to help the community stay active and healthy with a wide range of fitness activities. We see swimming as a great addition to your existing weekly training or the chance to develop a new skill or simply become more confident at swimming. World-class swimming instructors who remain vigilant about the safety of their students and can be trusted to provide the family a fun and productive session at the pool have been enlisted to offer the courses.” 

Instructors at the Swim Academy are qualified members of the Swimming Teachers Association (STA) with proven experience in putting even the most unskilled swimmers at ease during instruction.

To enroll for any of the programmes during the first term, individuals are invited to log on to the Fitness First website to register their contact details. Following this process, enrollees will be contacted for a swimming assessment.

Fitness First will run the academy in six clubs including Mirdif City Centre, Uptown Mirdif, Burjuman Centre, the Meadows, Al Manzil (throughout the year), as well as Dubai Media City during the summer months (May-October).

For more details, call 800 FITNESS (348 6377), visit www.fitnessfirst-me.com or log on to our Facebook page http://www.facebook.com/fitnessfirstme.