UAE‘s Multi-Cultural Community is Being Prepped with the Arabic Language in Support of Dubai Expo 2020 and in Celebration of the UAE's 42nd National Day.

As the announcement for the host country for the much anticipated Expo 2020 fast approaches, the world has turned its focus to the rich Arabic culture and language of Dubai and the Middle East.

The theme that Dubai has chosen, ‘Connecting Minds, Creating the Future', has gained immense popularity across the globe, making the city one of the hot favorites to host the World Expo in 2020. And it is of no surprise that with the heightened attention the UAE is receiving, the country's national language, Arabic, is now top of the list for professionals and individuals alike as a language to know to grow professionally and personally.

Learning a language is about connecting minds and creating ones future, as aptly put by the UAE Government.  With the Arabic language now in center stage, Eton Institute is giving the community a chance to learn the language with an exciting range of forward-thinking initiatives, such as; giving away a million Emirati language phrasebooks through its partners such as Carrefour, RTA, Jumeirah Group, Sheikh Mohammed Center for Cultural Understanding, Sharjah Center for Cultural Communication, 800PIZZA, Farah Leisure (Ferrari World & Yas Waterworld).

In addition, Eton Institute has released an Emirati Phrase App that can be downloaded for free, for a limited time over the UAE National Day weekend, and UAE residents can also enjoy a massive discount on Eton Institute's upcoming Arabic language courses. Learners of Arabic language can avail a 20% discount on all Arabic group courses booked on the 20th of November, 2013.

“The Arabic language has always been one of the most popular languages to learn in this region but now with the world's attention turning towards Dubai, the interest for the language has skyrocketed,” stated Mahina Bukhari Shah, Marketing Manager at Eton Institute.

“People can see how important the Arabic language is and will be as a result of such a strong bid by Dubai to host the Expo 2020. Dubai is being showcased for its business opportunities, tourist attractions and a place to prosper professionally and personally. That is why Eton Institute is giving the UAE's expat community a chance to start learning Arabic with this special offer, to prep for their successful future in the country,” she added.

Eton Institute's 20% discount on the 20th of November, 2013 on its internationally accredited Intensive and regular Arabic group courses are available at both its Abu Dhabi and Dubai branches.

For more information visit www.etoninstitute.com or call 800 ETON (800 3866) to speak to an advisor.