New FEM GOLD Hair Removal Cream offers women smooth, soft skin with a superior glowing finish

November 14, 2013: FEM, one of the leading female depilatories brands in the region, has introduced a premium hair removal product – FEM GOLD Hair Removal Cream - for discerning women who are looking for an improved hair removal experience offering superior results. FEM GOLD is the first hair removal cream that contains real gold particles to leave women with a rich glowing radiance.

Gold has been known since ancient times for its skincare benefits. Gold's anti-oxidant properties help eliminate free radicals and their detrimental effect on skin. This enhances skin's natural glow. The real gold particles in FEM GOLD work on the inner layers of the skin to nurture and help skin come alive with a rich radiance.

FEM GOLD also contains liquorice and avocado oil which has a high level of Vitamin E. In combination, these help reduce signs of ageing, prevent skin darkening and provide moisturising – all adding to the overall premium experience and results.

Adult female skin has a normal pH range of 4.5 to 5.5. On using ordinary hair removal creams, the skin's pH increases to 7.0 to 8.5 leading to irritation, roughness and skin damage. As in the case of all FEM Hair Removal Creams, FEM GOLD also comes with sachets of a unique pH balancing skin care lotion enriched with Jojoba Oil and Aloe Vera extracts which restores the pH of the skin to its normal range thus protecting and nurturing it. 

“Our new FEM GOLD Hair Removal Cream with Real Gold Particles is an innovative product that unlocks the secrets of ancient skincare to bring out the golden glow from hair-free skin. The ‘gold' theme is of special significance for Arab women who can identify with the product from personal beauty and cultural perspectives. Our latest cream is very well-suited for young to middle-aged women with active urban lifestyles who desire superior care for their skin,” said Vivek Dhir, Chief Marketing Officer, Dabur International.

FEM is a female depilatory brand that belongs to Dabur International, one of the most trusted and recognized natural ingredient-based personal and healthcare companies in the world.

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur's International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.