‘Li'L Joy' comes alive at Joyalukkas!

Joyalukkas introduces mascot to bring alive their Li'l Joy kids jewellery collection.
       
Dubai, 14th November, 2013: The world's favourite jeweller Joyalukkas has created a special mascot to bring alive their renowned Li'l Joy kids jewellery collection. The Li'l Joy collection caters exclusively to kids with a range of design and choices that are created with this TG in mind.

“The ‘Li'l Joy' mascot is a symbol of happiness and fun and has been created to bring a smile to children around the world. Inspired by a cute cuddly teddy bear our mascot is intended to make this collection more friendly and appealing to children. Our Li'l Joy mascot is our gift of joy and happiness to kids around the world,” said John Paul Joy Alukkas, Executive Director, Joyalukkas Group.

The launch of this new initiative will take place with a personal visit of the mascot across various Joyalukkas showrooms in Dubai. The first road show is scheduled on children's day i.e. 14th November, 2013, where ‘Li'l Joy will visit the Joyalukkas, Al Qusais Showroom in Lulu Hypermarket and spend time with children there. Post this Li'l Joy will visit various other showrooms of Joyalukkas on a weekly basis across the UAE. Other than interacting and having fun with children ‘Li'l Joy will also distribute goody bags to children. The goody bag will include an activity book that features various games and also a story to teach the value of goodness to children.

“A collection with a theme and story helps bring alive the story we are trying to convey. Since our ‘Li'l Joy' collection is exclusively targeted to kids we felt a cute mascot will make help us make a stronger connection. The ‘Li'l Joy collection features a range of exclusive designs that has been sourced from around the world. Since safety of children is very important we follow stringent procedures and methods to ensure this. Li'l Joy is eager to start interacting with children and hence we decided that children's day would be the best day to commence this activation” continued, John Paul Joy Alukkas.

Li'l Joy jewellery is made child friendly by ensuring stringent standards, the jewellery under this collection have no sharp edges and also no harmful chemicals are used to produce it. This collection is one of the most preferred gifts for new born babies and kids on birthdays. 

Joyalukkas is one of the most renowned and awarded jewellery retail chains in the world and has been recognized as a Superbrand in the UAE for 4 years in a row.  The brand has a loyal customer base of over 10 million customer world-wide and is one the fastest growing jewellery chains in the world today.

About Joyalukkas Group: Joyalukkas Group is a multi-billion dollar global conglomerate with varied business interests. The group operates its various business operations across Singapore, Malaysia, UK, India, UAE, Saudi Arabia, Bahrain, Oman, Kuwait and Qatar. The group businesses include jewellery retail, money exchange, fashion & textiles, luxury air charter & malls. Joyalukkas employs over 6,000 professionals worldwide and is one of the most awarded and recognized jewellery retail chains in the world. www.joyalukkas.com