Panasonic Launches Advanced Nanoe Powered Beauty Products

Nanoe Born from Natural Water Provides 1000 Times More Moisture Making It Ideal for Dry Middle East Conditions

Dubai, United Arab Emirates, 14th November 2013 – Panasonic's new EH-NA65 hair dryer,
EH-HS95 hair straightener, and EH-SA31 facial steamer incorporate unique and advanced nanoe technology, which is just one of the many reasons Panasonic's latest range of beauty and grooming products stand apart from its competition.
Water being an indispensable part of life and beauty, Panasonic's nano-sized ion particles contain 1,000 times more water than negative ions. These nano-sized particles (pH5.5) penetrate into the hair, scalp and skin more effectively, hence keeping them moisturised longer leaving you with more moist hair and fresher looking skin; even in dry Middle East conditions.

'Lack of moisture leaves the hair and skin looking dry and dull. Our new hair tools and the facial steamer are enhanced with special nanoe technology that will empower women to create stylish and elegant hair styles, and get the prefect facial every time. Our products are designed specifically to meet the needs of the modern woman and we are confident that our beauty product will be well received in the market,” said Hiroyuki Tagishi, Director for Beauty And Living Business Division, Panasonic Corporation.

Panasonic's EH-SA31 facial steamer allows moisture to penetrate deep inside the keratin, to deliver Nanoe ions deep in the horn layer of the skin, cleaning the pores and keeping the skin hydrated. It's ideal for usage after a long day of tiredness or heavy makeup after an occasion. Thus resulting in strong moisture retention in the skin in a short time (cleansing and quick moisturizing in only six minutes). Furthermore, thanks to its simplified design, the EH-SA31 is compact enough to be carried in a small pouch for anywhere and anytime facials.

“Our new range of beauty products, with its revolutionary technology is perfect to help combat the region's dry conditions. Professional hair styling and immaculate facials are now possible at home. Panasonic believes in taking a unique approach towards the beauty industry by employing the best of technological know-how to creating innovative beauty products,” added Katsuki Nishimura,           Health & Beauty Incharge, Product Manager, PMMAF.

The Panasonic 2000-watts EH-NA65 Nanoe hair dryer captures moisture from damp hair and surrounding air and infuses it back into the hair as Nanoe ions. These atomized water particles provide the essential moisture needed to reduce frizz and moisturize the scalp, resulting in beautiful and healthy looking hair.

The Panasonic 200 Degrees EH-HS95 iron can transform even the curliest hair into smooth, straight locks. Nanoe ions provide hair with moisture and protect it from heat damage. Ceramic coated plates glide over hair spreading heat evenly, resulting in smooth, silky hair. The EH-HS95 is capable of creating both, curly and straight hair.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at www.panasonic.com.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as ‘Panasonic Marketing Middle East and Africa FZE' (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. PMMAF aims to become the No. 1 Green Innovation Company in the Electronics Industry in Middle East and Africa, as part of Panasonic's group-wide global commitment to drive eco-innovation by 2018, the 100th anniversary of its foundation. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.
PMMAF website:www.panasonic.com