Lifebuoy Introduces Colour Changing Handwash

When was the last time you counted till 30 while lathering your hands to clean them of dirt and germs? In practice, we spend about 6-7 seconds washing our hands on an average and never more than 15 seconds. Kids are usually in even more of a hurry to finish this ‘chore'.

Now with the newly introduced Lifebuoy Colour Changing Handwash, kids will actually enjoy washing their hands. Lifebuoy's liquid handwash has a special formulation that protects the user by removing 99.9% germs within 10 seconds. The Colour Changing Handwash turns green to signal this! It contains tiny bead particles that release green colour when squished. When you've scrubbed your hands for about 10 seconds, the foam of its unique formula changes colour to green, signalling that it is ok to rinse.

This launch is yet another step towards achieving Lifebuoy's aim to change the handwashing behaviour of 1 billion people by 2015. To realise this vision, Lifebuoy looks to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.

The Lifebuoy range currently includes bar soaps, liquid hand soaps, shower gels as well as wet wipes & hand sanitizers, and is available across leading supermarkets in the region.

The Lifebuoy Colour Changing Handwash can be found at local supermarkets throughout the country at 200ml and 500ml starting from AED 10 and AED 22, respectively.