TAG Heuer x New Balance: Powering the Next Step with the New Connected Calibre E5

Swiss Luxury watchmaker unveils the TAG Heuer Connected Calibre E5, the fifth generation of its luxury smartwatch collection, merging Swiss craftsmanship with cutting-edge digital performance. Available in 45mm and 40mm sizes, the Calibre E5 introduces refined case architecture with faceted lugs and reworked pushers for a smoother silhouette, a versatile strap system, and the largest selection of watch faces in TAG Heuer Connected history, reflecting the brand's Carrera, Aquaracer, and Formula 1 heritage.

At its core is TAG Heuer OS, offering faster, cleaner navigation, voice calls, activity tracking, and extended battery life of up to three days. Wellness and sports apps provide detailed insights into daily activity, heart rate, running, and golf performance, helping wearers measure every moment and surpass their limits.

This approach positions the TAG Heuer Connected Calibre E5 as an instrument of measurement for time, and the human spirit, reinforcing TAG Heuer's vision of supporting wearers in surpassing their own limits physically, emotionally, and mentally.

TAG HEUER X NEW BALANCE: PERFORMANCE IN MOTION

TAG Heuer joins forces with New Balance to launch the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and FuelCell SuperComp Elite v5 running shoes. This collaboration celebrates precision, technology, and the spirit of running, delivering tools built for those who demand performance at every step.

The limited-edition watch features a black DLC-coated titanium case, co-branded straps, and exclusive watch faces in purple and grey tones. Paired with the New Balance FuelCell SuperComp Elite v5, runners receive six tailored training plans synced seamlessly through the TAG Heuer Connected app, offering real-time feedback, pace guidance, and step-by-step coaching.

"TAG Heuer is all about being designed to win. That is what drew me to this collaboration. Being the face of this new campaign with New Balance is exciting because I actually love what this watch and shoe together bring to training. They are built for athletes who want to stay accountable, trust their plan, and keep pushing for better every single day." said Sydney McLaughlin-Levrone, a two-time Olympic champion, world record-holder hurdler athlete and ambassador for both TAG Heuer and New Balance.

Lace up. Strap in. Run your plan. This collaboration brings together Swiss watchmaking precision and New Balance innovation to help everyone take the next step - whether on the track, the trail, or in everyday life.