The DSS 12-Hour Sale Is Back! Extraordinary Savings of Up to 90% Off at Majid Al Futtaim Malls

Limited-time mega sale takes over more than 100 participating brands for one day only on 18 July from 10am to 10pm

Save the date and plan a trip to any of the participating malls including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, and My City Center Al Barsha

Dubai, United Arab Emirates, 16 July 2025: Dubai Summer Surprises (DSS) 2025 is kicking off the season’s biggest discounts during its second dedicated retail season, the Great Dubai Summer Sale (GDSS), which launches in spectacular style with the eagerly awaited GDSS 12-Hour Sale on 18 July. For one day only, from 10am to 10pm, shoppers can dive into jaw-dropping discounts of up to 90 per cent off across Majid Al Futtaim malls - including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, and My City Center Al Barsha. Shoppers can score sensational savings on the season’s must-haves from over 100 participating local and international brands.

This is the ultimate moment to snap up must-have outfits and beauty cosmetics, brand new home furnishings, the latest electronics, as well as every-day necessities from supermarkets and department stores, and much more. There has never been a better time to upgrade wardrobes, spruce up homes, or stock up on daily essentials.

Adding to the excitement, thrilling prizes await shoppers who spend AED 300 or more at Mall of the Emirates, City Centre Mirdif, and City Centre Deira. A special prize wheel brings instant rewards, while those shopping for fashion, accessories, or F&B can unlock 5 per cent cashback via the SHARE app by scanning their receipts. At Mall of the Emirates, the rewards stack even higher with up to 20X SHARE points on spends of up to AED 2,000 or more in a single transaction.

Don’t miss this once-a-season retail celebration. The 12-Hour Sale marks the launch of a summer of big savings and even bigger winnings during GDSS, running from 18 July to 10 August across the city. At the heart of GDSS is the Shop, Scan and Win promotion, from 18 July to 10 August, where shoppers who spend AED 300 or more at participating stores can scan their receipts to enter into the summer’s biggest prize draw, with a life-changing AED 1 million in cash or a brand-new Nissan Patrol up for grabs. Plus, Skywards Everyday members can earn 25 per cent bonus Miles on all eligible transactions through Skywards Everyday and Skywards Miles Mall, as well as the chance to win their share of 1 million miles on spends of AED 100 or more at any Skywards Everyday partner and Skywards Miles Mall UAE.

Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.