Experience Abu Dhabi Team Up with Manchester City for “Penalty Itinerary” Challenge in New York

Manchester City stars Haaland, Grealish and Bobb wowed fans at an interactive activation during US Summer Tour

Abu Dhabi, UAE, 26 July 2024: Experience Abu Dhabi brings the essence of Abu Dhabi to the streets of New York City through a soccer skills showcase, as part of Manchester City’s summer tour. In partnership with Etihad Airways and PUMA, 49th Street was taken over to debut a unique and immersive experience, the ‘Penalty Itinerary’. Fans had the chance to win an unforgettable trip to Abu Dhabi, packed with thrilling activities, cultural exploration, and restorative experiences.

The activation invited fans to test their penalty-taking skills, with each successful kick unlocking a new adventure in Abu Dhabi's most iconic destinations. From the high-speed thrills of Ferrari World Yas Island, Abu Dhabi to immersive cultural tours at Sheikh Zayed Grand Mosque, every goal scored built a unique itinerary. Participants also earned entries for a chance to win the grand prize: a memorable trip to Abu Dhabi, including the exclusive itinerary of experiences unlocked during the challenge.

Adding to the excitement, Manchester City stars Erling Haaland, Jack Grealish and Oscar Bobb made a surprise appearance, interacting with fans and helping them craft their ultimate Abu Dhabi itineraries one goal at a time. Even if fans didn't score the grand prize, they weren't left empty-handed! A lineup of exclusive prizes from PUMA, Manchester City, and Etihad Airways was up for grabs, including signed merchandise, gift cards, limited-edition gear, and even Etihad Guest Miles.

The activation captured the vibrancy of Abu Dhabi, bringing its incredible and diverse experiences to life in a fun and engaging way that had fans buzzing.

The excitement doesn't stop there for the squad in New York! Experience Abu Dhabi will continue to cheer on the men’s first team during the rest of their US tour as they prepare to face off against Barcelona at Orlando's Camping World Stadium on 30 July. The tour concludes with a final match against Chelsea at Columbus's Ohio Stadium on 3 August.