Shoppers Spin Away Prizes as DSMG's ‘Shop, Spin & Win' Campaign Concludes

Dubai, UAE – January 25, 2024 – The Dubai Shopping Malls Group (DSMG) has successfully wrapped its ‘Shop, Spin and Win campaign', held in conjunction with the Dubai Shopping Festival (DSF). From December 8, 2023, to January 14, 2024, shoppers immersed themselves in the thrill of retail therapy across participating malls, seizing the golden opportunity to win substantial cash prizes.

Participation in the campaign was simple yet rewarding. Shoppers who spent AED 200 or more found themselves entered into a draw, giving them the chance to spin the wheel at the DSF main stage. The wheel of fortune presented an array of cash prizes, starting at AED 10,000 and progressively increasing through denominations of 15,000, 20,000, 25,000, 30,000, and 40,000. With draws spread across the five weeks of DSF, the campaign created 22 fortunate winners. 
Commenting on the success of the campaign, Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, said, “We are thrilled to witness the immense enthusiasm and participation from shoppers during this year's Dubai Shopping Festival. The Shop, Spin and Win campaign aimed to add an extra layer of excitement to the shopping experience, and the response has been overwhelming. Congratulations to all the winners. We extend our heartfelt gratitude to everyone who contributed to the success of DSF.”

The campaign not only added an element of surprise and joy to the shopping festivities but also showcased the commitment of DSMG to create memorable experiences for the community. As Dubai continues to position itself as a global shopping destination, initiatives like these contribute to the city's vibrant and dynamic retail landscape.