110 Aston Martins take to the British Grand Prix in Celebration of Iconic Brand's 110th Anniversary

 

8 July 2023: 110 Aston Martin cars celebrating the past, present, and future of the iconic British brand have taken to Silverstone Circuit for a thrilling celebratory lap marking the company’s 110th anniversary.

 

Ahead of Aston Martin Aramco Cognizant Formula One® Team’s home race in the F1 World Championship®, the incredible line-up of 110 cars is a new record for the most Aston Martins on track at one time.

 

2023 marks 110 years since founders Lionel Martin and Robert Bamford officially formed the partnership that went on to create the first Aston Martin car, igniting more than a century of ultra-luxury high performance sports cars, cutting-edge British innovation, and high-octane racing success. 

 

Spanning 11 decades, among the 110 sportscars impressing crowds were the A3, Aston Martin’s oldest surviving car dating back over a century, DB3S, driven by many of the greatest British drivers of the 1950s including Sir Stirling Moss, the unmistakable DB5, synonymous with James Bond, the ultimate hypercar, Aston Martin Valkyrie and the fastest SUV in the world, DBX707, as well as its latest production model, the world’s first Super Tourer, DB12.

 

Keeping a close eye on proceedings, the official Aston Martin Vantage FIA Safety Car and DBX707 Medical Car were also present on the grid, demonstrating the ever-increasing road and track relevance of Aston Martin’s high-performance products.

 

Completing the cavalcade were enthusiast owners who travelled across the globe to be play a proud part in the thrilling lap and enjoy their own Aston Martin’s moment in the spotlight on one on the world’s great racetracks. 

 

Coinciding with the celebrations, the Aston Martin Aramco Cognizant Formula One® Team officially opened its 400,000 square feet (37,000m2) AMR Technology Campus at Silverstone, hosting the 110 cars and enthusiasts to explore the unique collection of Aston Martins, ahead of the celebratory lap. 

 

Lawrence Stroll, Executive Chairman of Aston Martin said: “We promised that 2023, Aston Martin’s 110th anniversary year, would be a monumental one for the brand. Not only did we set out to introduce our highly anticipated next generation of sports cars, but we also made a pledge to create memorable moments for our owners, enthusiasts, and colleagues across the world, to celebrate this significant moment in Aston Martin’s history.

 

“In a season where Aston Martin has risen to become a new force in Formula One, there is no place or time more fitting for our celebrations to take centre stage than here at our home race at Silverstone where we’ll receive huge support this weekend.”

 

Aston Martin’s 110th anniversary celebrations will continue with the unveiling of a highly exclusive, limited-edition model later this month.