Max Factor X Priyanka Chopra Jonas - New Miracle Pure, Skin-Improving Foundation

 

Introducing Miracle Pure makeup, a new range inspired by skincare, but mastered by Max Factor. Developed with unique formulas to enhance skin texture and ingredients to help skin from within. It’s time to achieve a radiant and flawless look, infused with both colour and care. 

 

This unique new skin-improving foundation is our global ambassador’s new go to products. Priyanka Chopra Jonas is the face of the campaign and she’s using the shade W89 Warm Praline.

 

 

 

1 minute miracle / CARE WHILE YOU WEAR

Clinically proven to improve skin

 

The MIRACLE PURE SKIN-IMPROVING FOUNDATION is Max Factor’s first foundation and skincare, infused with 89% skincare ingredients, including a collagen-boosting complex, Vitamin C and hyaluronic acid. With just a drop, your complexion is enhanced, giving you a flawless, radiant finish. The foundation is designed to revitalise the look of dull and dry skin with a weightless feel. This advanced formulation is clinically proven to provide you with 24 hours of hydration – it will instantly plump and improve skin’s firmness day-by-day. Due to its unique complex, the product will boost your skin’s natural elastic and collagen products for a more youthful complexion. Available in 20 medium coverage, buildable shades to help blur imperfections. SPF30PA+++ UVA/UVB. Clinically and dermatologically tested. 

 

 

 

 Cares while you wear - skin improving foundation with 89% skincare ingredients

 

o Vitamin C, hyaluronic acid, antioxidants, collagen-boosting complex

o Tackles skin firmness and hydration 

o Boosts the skin’s natural elastin and collagen production 

 

 Enriched with a hydrating complex for 24 hour hydration

 Clinically and dermatologically tested 

 Non-comedogenic 

 Suitable for sensitive skin

 Weightless feel 

 SPF30PA+++ protection works to minimise premature damage from UVA and UVB rays

 Blends effortlessly with medium buildable coverage, that blurs imperfections for healthy looking skin

 

 

 

 After immediate application, consumers agree: 

o 91% agree that the formula blends effortlessly

o 89% agree that it blurs imperfections 

o 88% agree that the formula is non-greasy

o 84% agree that their skin looks instantly brightened and more luminous 

o 84% agree that their skin looks healthy 

 

 At the end of the day, consumers agree:

o 99% agree that it is comfortable to wear

o 88% agree that it does not look cakey on skin 

o 83% agree that pores look less prominent

o 83% agree that skin feels noticeably smoother  

 

 After 5 days of use, consumers agree:

o 94% agree that it has a weightless feel 

o 93% agree that the foundation moves with skin 

o 89% agree that their skin feels noticeably smoother 

o 86% agree that their skin looks hydrated 

o 80% agree that it gives them a radiant complexion 

 

 

C30 PORCELAIN N75 GOLDEN

C40 LIGHT IVORY W76 WARM GOLDEN

W70 WARM SAND W89 WARM PRALINE