GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share
  • Company set to officially launch latest ARB product range in UAE market
  • Participation to highlight Al Masaood's role in promoting authentic Emirati culture


Abu Dhabi, September 22, 2021 - ARB Emirates, which operates under the umbrella of Al Masaood Group and is the leading market brand in four-wheel-drive accessories and outdoor gear, has been named the official automotive partner of the upcoming 18th Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX).

The 2021 ADIHEX marks ARB Emirates' 12th year of consistent participation in the event which is set to take place from September 27 to October 3 at the Abu Dhabi National Exhibition Centre (ADNEC).  Aside from being ADIHEX's automotive partner, ARB Emirates is also slated to exhibit in the show.

ARB Emirates will capitalise on the popularity of ADIHEX, the largest of its kind in the Middle East and Africa, to formally launch in the UAE the latest product range of the much-loved Australian brand. It will introduce to the local market ARB's Flinders rooftop tent, Bushranger compressors, ARB Zero Fridge, the ARB Base Rack and portable fire pit – all of which are designed to support the lifestyle of outdoor adventure lovers.  

The products will be installed in a Nissan Patrol Y61 unit to be displayed during ADIHEX as part of the company's exhibition stand located at 7.G11. This will allow visitors to experience and visualise how the accessories would look like once installed. 

Moreover, visitors are in for a major treat as ARB Emirates is set to offer up to 60 per cent discount on select products during the exhibition.

Walid Youssef, General Manager of ARB Emirates, said: “The accessories we are unveiling have not been seen or released in the Emirates, making our participation in ADIHEX's comeback this year all the more exciting. Our brand ambassadors, UAE influencer Tony Keyrouz and adventure enthusiast Mahdi Al Amin, will be there to interact with our fellow exhibitors as well as the visitors of our stand. Additionally, we will take the opportunity to showcase Al Masaood's growing role in preserving and promoting the UAE's cultural heritage in line with the directives of our wise leadership.”

“ARB Emirates' association with ADIHEX for the past decade has been instrumental not only in convening like-minded peers and enthusiasts but also in highlighting the UAE's unique culture and beautiful traditions. We are looking forward to engaging with visitors and maximising the numerous growth and networking opportunities in the upcoming show,” Youssef concluded.

Being staged annually under the patronage of H.H. Sheikh Hamdan Bin Zayed Al Nahyan, Ruler's Representative in Al Dhafra Region and Chairman of the Emirates Falconers' Club, ADIHEX brings together thousands of falconers, hunting and equestrian enthusiasts, VVIPS and dignitaries from around the world, as well as the Royal Family of the UAE and other GCC countries. The event is also dedicated to promoting and preserving the nation's cultural heritage. ADIHEX is making a comeback this year after it was postponed in 2020 due to the pandemic.



Posted by : GoDubai Editorial Team
Viewed 3563 times
Posted on : Wednesday, September 22, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Milan, 16th November 2021: New Maserati Grecale Global Premiere
Next Story : Toni Bou Wins a 29th Trial World Championship Title in Portugal
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Al Ansari Exchange sees surge in non-resident transactions in first 10 days of E...
Big Crown ProPilot Big Date Bronze- Flair Time
Pandora Introduces New Limited-Edition Charm in Support of Unicef
TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman...
LG Releases Preliminary Earnings For Third-Quarter 2021
Wash Day Essentials: The Only Collection You'll Need for Perfect Curls
New Program for Saudi Arabia Healthcare Professionals Targets Healthcare Managem...
TCS Saudi Arabia Wins World Leadership Congress Award
OMEGA Reveals the Secret of James Bond's Watch
Ixora Organic Beauty Continues Its Fight for Health With Its Latest Breast Cance...
Malabar Gold & Diamonds Signs Up Superstar Karthi as Brand Ambassador in Tamil Nadu
Oblique Creations Showcases the A/W 21 Collection in Dubai
Jaguar Land Rover Trials World-first Digital Supply Chain for Leather Using Bloc...
Germany Lifts Travel Restrictions for GCC Travellers
KENZO Sport Collection
Leading Cloud Managed Service Provider G7 CR Technologies to Launch STAB Program...
Ministry of Health to Showcase State-of-the-Art Digital Health Services at GITEX...
Expo 2020 Opens a New Era for Dubai's Tourism Industry
Etihad Raises US$1.2 Billion in First Sustainability-Linked ESG Loan in Global A...
Hitachi Energy goes Live
Toric Hemispheres Retrograde Steel Blue The Distinguished Traveler
International Protein (UAE), Anda Burada (Turkey) & Shadana Yoga and SunBox from...
UAE to Form Women's World Tour Team Exciting Project Set to Launch for 2022
Story of Hope: UAE Resident Shares the Importance of Early Detection this Breast...
Award-Winning Director Joe Wright Partners with Samsung to Unveil a New Film Cap...
Rashed Clinches Third World F2 Crown With Victory in Portugal
QNET Supports Community Activity to Raise Funds for Indus Hospital in Pakistan
Pink October: Downtown Dubai Will Illuminate in Pink to Raise Awareness This Weekend
Tribal Thumka Is Back With a New Flair!
An Expo-nential QX80 Offer Brought to you by INFINITI of Arabian Automobiles
Dubai Municipality Celebrates World Food Day
du Set to Showcase Solutions that will Empower UAE Government Entities at GITEX ...
Mashreq NEO to become first Digital Bank in UAE to use Facial Recognition for Ba...
QS Arab Region Rankings 2022: Abu Dhabi University Ranks Among the Top 21% of Ed...
Food Waste takes the stage to mark World Food Day at EXPO 2020
Union Coop ‘Humanitarian Support Program': Employees Contribute AED 1,344,000 si...
Abu Dhabi University Signs a Memorandum of Understanding with ATOMENA Energy Sol...
UAE Government Leaders, African Ministers and MIT Expert Share Insights on Day 1...
Sharjah Set to Host Two Popular Events for Education and Employment
Dubai Culture and Letswork Collaborate to Provide Creative Spaces in Dubai
Samsung Announces New Artificial Intelligence Course to Empower Young People Acr...
Gift of Gold - Get Guaranteed Gold Coins with Malabar Gold & Diamonds
Nissan Marks the Launch of Expo 2020 Dubai with Exciting ‘Let's Move' Campaign
'Astronomer's Paradise' Chile Lines Up Space Week Programmes at Expo 2020 Dubai
Past and Present Students Sing the Praises of GEMS Modern Academy as it Celebrat...
Etihad Airways Travel Advice For Half-Term Break
Zoho Unveils New Cutting-edge Apps and Services in Zoho One, The Operating Syste...
Trentin takes Podium at Giro del Veneto Covi also among Top-5
Dubai Health Authority Honoured for Excellence in Implementing Business Process
Dubai Police Recover Coach Cosmin Olăroiu's Stolen Watch and Arrest Three S...