Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>


On May 11, Samsung Digital Appliances will be showcasing the “Bespoke Home” — a vision that reflects how the role of the home has evolved at a new event, “Bespoke Home 2021.”

Today, our homes have become multifunctional. Living rooms are now doubling as yoga studios, movie theaters, and makeshift classrooms. The kitchen counter has become a remote office desk. Living in this ‘new normal' has required us to become more creative about how to fit our daily routines into limited spaces. 
From the way we use our rooms to the materials we use in our interior design, so many things have changed inside our homes – except our appliances.
At Samsung, we believe that now is the time for our appliances to change. Appliances must be designed beautifully to satisfy the tastes of our trendy, discerning customers; they must have flexible features so that they can be fit to each user's unique lifestyle needs; they must be connected, not just for connectivity's sake, but to truly streamline and enrich the home management experience.

And of course, all of these innovations must be pursued with sustainability in mind. For home appliances, that means creating durable products with longer lifespans to reduce needless waste and developing new technologies that help consumers reduce consumption of water and energy without sacrificing performance.

This is our vision for appliances in the Bespoke Home. 

Designed for You

The Bespoke Home begins with Samsung's flagship Bespoke refrigerators, which will be expanding across global markets in 2021. This line offers personalized design, with interchangeable panels available in many colors and finishes.

The response so far to Bespoke refrigerators has been tremendous. Early adopters love that Bespoke comes in an array of changeable colors and materials that fit any interior décor. The fridges also have a sleek, flat-front design that gives them a built-in appearance. 

In the U.S. this year, we are introducing the Bespoke in an all-new model, the 4-Door Flex, as well as in the 1-Door Column and the Bottom-Mount Freezer (BMF) types. With glass and steel finishes, there are eight color options. We will also be expanding our Bespoke lineup across Europe in the 1-Door and BMF models, with plans to launch in additional markets in the second half of 2021.

This year, we are also excited to introduce new and exclusive collections of our Bespoke refrigerators in collaboration with designers, which we plan to further discuss at our upcoming event.

But we are not stopping with the kitchen. The customizable Bespoke design philosophy is coming to appliances throughout the home – giving you more freedom to decide what your appliances will look like. 

Flexible for You

An important aspect of the Bespoke refrigerator is flexibility. It has a modular design that allows you to pick and choose the size and style of the unit, as well as flexible temperature controls for different compartments that let you control how you store your food. 
For the Bespoke Home, we've taken this central idea of flexibility and applied it to other appliances. 
We know that the same chores, be it vacuuming or airing out the house or doing laundry, do not mean the same thing in every household. This is why in our Bespoke Home vision, appliances have features that can be adjusted as your household needs change. 
Whether you are welcoming new members into your family, taking on a home improvement project to change out your floors or getting serious about cooking at home, we want your appliance experiences to evolve to fit your needs.

Connected for You
The Bespoke Home also includes seamless connectivity powered by IoT services, AI and automation to create customized and holistic home solutions that bring appliances together. Samsung's SmartThings services streamline housework to let you focus on the activities you enjoy and to help you get more out of everyday home experiences. 

Samsung is the only brand that can bring these fundamental changes to your home seamlessly. With our dual leadership in hardware and software and an expansive range of devices compatible with SmartThings, the possibilities for a connected home are endless.
Connecting your appliances to SmartThings is set to help your appliances cater to your own personal lifestyle, habits and preferences. Whether you want to find a recipe that works perfectly with your Samsung oven or you're looking for the right wash cycle for a delicate garment, SmartThings will have you covered.
The services you will see at Bespoke Home 2021 are going to offer a glimpse into the future. The smart home is about more than being able to remotely turn your machines on or change their settings: we are creating services for a home that truly knows you and is customized to your interests and needs. 

A New Vision for the Home 

We are excited to show you the modern designs, flexible features and smart connectivity that will make up our Bespoke Home vision on May 11. We will be showcasing our existing products that have been evolved with new features and functionalities, as well as presenting some completely new products and services. In addition, we are excited to share with you our sustainability vision and goals. The world has changed so much over the past year, and it is time for our appliances to catch up. We look forward to seeing you at Bespoke Home 2021. 

Posted by : GoDubai Editorial Team
Viewed 3772 times
Posted on : Monday, May 10, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Latest Sony Products in the UAE up for Grabs for Eid 2021
Next Story : Sony Corporation Registers Record highs in Sales and Operating Income for FY2020
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Olay Skin Experts Debut New Body Wash in the UAE!
Double Success for Rado at the iF Design Awards 2021
Maintain Summer-Long Gorgeous Hair with these Essential Treatments from Sukin
Essential Shock Intense Line By Natura Bissé
Celebrate Eid in 'Swiss Style' with Oris Divers Sixty-Five ‘Cotton Candy'
Two Exquisite New Additions to the LOOTAH Perfumes Range: Silky Oud & Timeless Oud
Love Your Skin
Ojar Launches Its Eau De Parfum Sillage Boosters
My First GROHE: Keep it Simple with GROHE Baulines for the Kitchen
King C. Gillette is here to Revolutionize the Male Grooming Experience
Ogilvy PR Names Matt Buchanan as Global Head of Consumer PR
Mouawad Pays Tribute to Natural Wonders
Arab-Brazilian Chamber of Commerce to enter partnership with São Paulo Foot...
5 Fashion Must-Haves for Kids This Summer
The Famous Taste of ALBAIK is Coming to Dubai with the Launch of the First Branc...
Summertime Essentials
Ras Al Khaimah Ruler Addresses Class of 2021 at RAK Academy Graduation Ceremony ...
Paxful Launches Paxful Pay, E-Commerce Solution To Strengthen Cryptocurrency Adoption
Dubai Customs' Jebel Ali Center Completes 952k Transactions in 1st Four Months o...
Denny's Milkshakes Bring All the Boys and Girls to the Yard This June
DHA Opens Registration for Dubai Residency Training Program
INFINITI Presents: Conquer Life in Style with All-New QX60 Starring Kate Hudson ...
Etihad Airways Announces New Summer Routes to Mykonos, Santorini and Malaga
Student Entrepreneurship Firmly on the Agenda as GEMS World Academy Hosts High-P...
Thought Series – the Good Life
SEHA Announces Extended Operating Hours for the COVID-19 Prime Assessment Centers
Amplify Summer Sound With LG's Xboom Go Speakers
Increase in Cardiovascular Disease Among Premenopausal Women in the UAE
Dubai Municipality Conducts Virtual Food Safety Forum
Max&Co. - Jump to it!
Gartner Says Worldwide Smartphone Sales Grew 26% in First Quarter of 2021
SEHA Prioritizes Women's Health With Revamped State-of-the-art Clinics
Danube Building Materials Prepares for Upcoming Boom Ahead of Expo 2020
Sharjah Police, SCCI Explore Solutions to Negative Phenomena in Real Estate Sector
Hamdan bin Zayed Launches the Largest Coral Reef Rehabilitation Project in the Region
Malak Al Tawouk UAE Receives HACCP Certification for Food Safety
Gift Your Dad Three Coffee This Fathers Day
360° Virtual and Hybrid Events Steal the Show
ENBD REIT Announces Full Year Results for 31st March 2021
Dugong and Seagrass Toolkit Selected Among Top 25 UAE Government Innovations
Over 200 students at GEMS Wellington Academy – Silicon Oasis ‘Step in Time' with...
Pogačar Returns at Tour of Slovenia
Cebu Pacific Celebrates Philippine Independence Day with Special AED1 Seat Sale ...
Empower Reinforces its Commitment for the Reduction of CO2 Emissions in the UAE
Yahsat and Airbus Complete Preliminary Design Review of Next Generation Satellit...
Hotpack Launches 'Eco Store' Online Retail Destination for Green Food Packaging ...
UAE's Female Entrepreneurial Talents can apply to Badiri's Hands-On Training Pr...
WCU: Metals Hit by Taper Talks as OPEC Gives Oil a Boost
Dubai Holding and Dubai Health Authority successfully conclude ‘The Perfect Gif...
Arabian Automobiles Record-Breaking 83 % Growth in Nissan Patrol Sales Compared ...