IKEA SAGOSKATT | Designed by kids, supporting children's right to play

United Arab Emirates -  November 01, 2020:    Our youngest designers have made it again Llama, Candy, Brown bear, Globe man, Eggplant car and Ladybug mouse – these cuddly friends form our new SAGOSKATT soft toy-collection. They’re all designed by kids that participated in our annual drawing competition. The full purchase price goes to local initiatives supporting children’s right to play, develop and have fun.

SAGOSKATT is back with six newsoft toys designed by kids. Thefull purchase price goes to localinitiatives supporting children’s
right to play. Last year, we received over 71.000 astonishing drawings from all over the world in our yearly SAGOSKATT drawing competition for children, aged 0-12. Six of them have turned into cuddly friends to be sold globally – Llama, Candy, Brown bear, Globe man, Eggplant car and Ladybug mouse. ”My soft toy is a bear and during the day it rides on a dog. Good bear, soon you’ll be loved! Treat him well and sometimes watch movies together”, says Sofia, 6 years old, describing Brown bear, one of the winning contributions. The full purchase goes to local initiatives supporting children’s right to play, development and have fun. ”Play is serious business for IKEA, and we know how important it is for a child’s development. For us it’s crucial to make room for Play everywhere in life and to support children that lack their basic rights”, says Nina Hughes, Range & Product Design Manager Children’s IKEA.