Marks & Spencer Introduces its Kidswear Collaboration with Roald Dahl™ and The Natural History Museum

Dubai, United Arab Emirates, April 07, 2020:   Marks & Spencer has launched its new kidswear collection – Extraordinary Explorers, featuring pint-sized pioneers. The new fun-filled collaboration with Roald Dahl™ and the Natural History Museum™ combines fashion and fascinating facts with much-loved children’s books.

The 24-piece range features a bright and vibrant colour palette, combining animals from some of Roald Dahl’s most famous stories including Fantastic Mr Fox, The Enormous Crocodile, The Giraffe And The Pelly And Me  and James and the Giant Peach, with fascinating facts provided by the Natural History Museum’s own scientists to further bring this wonderful edit to life.

The collection includes matching sweatshirt and jogger sets, colourful t-shirts, stylish shorts, and cheerful dresses for kids who love an adventure. Made using 100% sustainably sourced cotton, little explorers will love this practical yet cool addition to their wardrobes.

Tara Ryan, Head of Design for Kidswear at Marks & Spencer said: “We’ve had a lot of fun designing this collection in collaboration with the teams at Roald Dahl and the Natural History Museum. We want to continue to appeal to our customers and their little ones through stylish daywear and exciting design, all at great value –  the Roald Dahl characters are so well-loved by children and parents alike, and so we hope that this collection allows them to have some fun with their wardrobe whilst learning something too.”
 
The Extraordinary Explorers collection is an exciting addition to the Spring Summer Kidswear collections, across ages 2-7 years with prices starting from AED 50.00 for leggings through to AED 85.00 for sweatshirts and joggers.