Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision is a simple one.

Crowe Horwath, the eighth largest global accounting network, has announced that the network and its member firms have rebranded to “Crowe”. 
 
Dubai, UAE, June 11, 2018:  The rebrand has seen over 220 member firms globally adopt the name, Crowe, reflecting the increasingly integrated and seamless nature of the network as well as its shared values and core purpose.  
 
The move has assisted in promoting the network’s shared knowledge and global resources in response to changing client needs, driven by digitalization and the borderless world of modern business. The change of brand happens shortly after another significant development for the network, the appointment of a new Global CEO, David Mellor, who took over leadership as of 1st April 2018.   
 
Under the new brand and leadership, Crowe reaffirms its determination to drive forward the profession and increase discussion of audit, tax, risk and consultancy issues at board level globally while retaining its emphasis on market-leading local expertise. 
 
From June 2018 onwards our new name will be “Crowe”. It would reflect on our brand identity and legal name in UAE will change from Horwath Mak to Crowe Mak. 
 
At Crowe, we know our clients inside and out — from understanding their risk and business concerns to maintaining our global view of their industries and markets. We are well positioned to help them maximize value. We have published the Crowe 100 Decision-Making Index and Report 2018. A look at the art and science of creating lasting value through smart decisions. 
 
The new research by Crowe is the first of its kind to assess strong, effective decision-making in corporate leadership. By using objective indicators and subjective analysis, it ranks decision-making at the 100 most profitable companies globally according to four components, Growth, Diversity, Boldness and Innovation, over a five-year period (2013 to 2017).  
 
The Crowe 100 has a wide geographic distribution, with 33 of the top 100 companies headquartered in the United States, 16 in Japan and 13 in China. Other locations home to strong decision-makers were Hong Kong, France and Germany, with 8, 7 and 4, respectively. 
 
Atlas Copco and Volvo Group are the world’s best corporate decision-makers, according to the Crowe 100 Decision-Making Index and Report 2018. Also, Emaar was placed on the top 100 smart decision maker.  
 
 About Crowe in UAE:  
 
Crowe in UAE was founded by the visionary leader, Dr Khalid Maniar in 1981, as a sole practitioner and since then has grown to become a top 6 accounting firm in UAE as per the International Accounting Bulletin. Crowe is a full-time member firm of Crowe Global.  
 
With Mr James Mathew as the Group CEO, UAE and Oman at the helm of affairs, Crowe professionals are leading the new phase of transition and providing public and private company clients with thought leadership in a focused group of industry and service sectors.  
 
Leaders speak: 
 
Crowe will thrive in a rapidly changing world through our clear strategic vision, new common brand and the commitment of our members.  
 
“We distinguish ourselves by bringing smart decisions that deliver lasting value to clients, talent, and the communities where we live and work. The rebrand provides the perfect platform for our trusted professionals to continue to share knowledge and resources which are of great benefit to the boardroom and in the countries and markets that we service.  
 
“In future, when you see the Crowe brand name, you can be reassured of the first-class quality service that our people deliver on behalf of our clients.”  
 
David Mellor, Chief Executive Officer of Crowe Global 
 
 “Our change to Crowe is more than a name change. We have put 35 years of our dedication to provide satisfaction to our clients and its stakeholders, we believe that this is part of what makes us different, together with our core values of caring, sharing, investing and growing”.    Dr Khalid Maniar, Founder and Managing Partner   
 
“We at Crowe, facilitate our clients to make smart decisions for growth and better control of their operations. The unique blend of global exposure and expertise of the local market makes Crowe, a thought leader in the UAE today”  
 
James Mathew, Group CEO UAE & Oman