Euromax Launches ‘Bring your own Razor' to Salons Campaign

DUBAI – May 20, 2018: Euromax Personal Care, a division under Dubai-headquartered Eurostar Group, has initiated a campaign titled ‘Bring your own razor’ (BYOR) to salons, aimed to educate consumers about raising the bar on personal hygiene and safety. The campaign focuses on ‘one man, one razor’ theme about using own shaving products in salons in line with the existing guidelines of civic bodies. 

Eurostar Group is now focusing on personal care segment, taking a range of products with highest quality standards to global markets.  

Euromax introduces a professional salon shaving kit, which will enable consumers to carry their own preferred shaving devices and products to the salon. This will help them get a hygienic shave better safeguarding them from allergies and other spreading diseases.  

Commenting on the campaign, Mr. Raju Jethwani, Chairman of EUROSTAR Group, said, “We are happy to initiative the ‘Bring your own razor’ to salons campaign to promote safety of our consumers. The concept of ‘one man, one razor’ is gaining momentum among our consumers. We understand that there is a growing concern over the safety of devices used in salons as these are used for people of different backgrounds. Our effort is to address this matter in a professional way.”

“We have received good response from the grooming industry for Euromax personal care products. We launched the division in 2017 to produce blades for salons. Now we expanded the operations to other key global markets including Asia, Africa, Europe and the Middle East. The four-decade-old Eurostar Group is now focusing on its new product line taking it to the global markets within a period of just 10 months,” he added. 

Euromax produces world-class quality blades carefully crafted with the best technology using Japanese steel. The products are coated with platinum for effortless and smooth shave, while offering the highest health, hygiene and safety standards. The product range includes double-edge, single-edge disposable blades, pillar packs, professional salon razors and shaving care products. 

“We have adopted stringent quality control measures and customized approach to manufacture the products taking them to the global markets. Euromax products are now being distributed to more than 30 countries in Africa, GCC, Asia, Americas and the Europe. The next phase is to reach out to the consumer segment by having the disposable razors single, twin, triple and four blades. Euromax will soon add feminine shaving solutions, shaving foams and gels to its portfolio,” Mr. Jethwani concluded.