GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, February 08, 2018:  In celebration of its role as Official Timekeeper of the PyeongChang 2018 Olympic Winter Games, the Swiss watchmaker OMEGA has proudly opened its ‘OMEGA Olympic Games Exhibition' inside the Lotte World Mall in Seoul, South Korea. The launch event included many guests of honour including Alain Zobrist, CEO of OMEGA Timing; Julia Choi, CEO of Swatch Group Korea; OMEGA friend and Olympic Games athlete Yuna Kim; and Hyunchul Park, the Director of Lotte Property & Development.

The ‘OMEGA Olympic Games Exhibition' displays 86 years of the brand's timekeeping history, which extends through 28 Olympic Games since 1932. The showcase takes guests through a race-themed tunnel, featuring “Start”, “In-Race” and “Finish Line” sections, showing some of the most important technologies that have been developed and used by OMEGA over the decades.  

Alain Zobrist, CEO of OMEGA Timing, said: “For OMEGA, our Olympic Games role has been a passion and a dedication for many years. It's such a pleasure to open this exhibition and share some of that history and innovation. Timekeeping at such a huge event requires a lot of expertise and technology. In this showcase, you can really see how we measure every second so precisely. It's definitely an exhibition that all sports fans should see.”
Julia Choi, CEO of Swatch Group Korea said: “The Olympic Winter Games are an exciting moment for South Korea and I feel very proud to welcome guests in Seoul to this special exhibition. It lets everyone understand OMEGA's important role in the event and how the brand is helping to make every moment a success. South Korean hospitality is sure to be at its best, and here you can see that the timekeeping will be too.”

In the “Start” section of the exhibition, one of the highlights is the comparison between the traditional starting pistol and today's streamlined electronic gun. Moving into the ‘In-Race' section allows visitors to view the new ‘Motion Sensors', which will be introduced at PyeongChang 2018, as well as the ‘Omegascope', a piece of equipment introduced in 1964 that first allowed times to be shown on television. In the ‘Finish Line' section, OMEGA has included a handcrafted ‘Last Lap Bell' and more modern technologies such as Photofinish Cameras and Photoelectric Cells, which are all used to determine the results of races. In addition to these special sections, a photo zone with a stadium background enables visitors to take their own pictures as if they were passing the finish line. 

The exhibition also displays OMEGA's new Seamaster Olympic Games Collection. Representing the different colours of the famous Olympic Rings, there are five models available in black, yellow, green, blue or red. As well as having a vibrant colour design and playful spirit, the watches have largely been inspired by several OMEGA stopwatches from the brand's timekeeping past – particularly those used at the 1976 events in Montreal and Innsbruck.
  
The OMEGA Olympic Games Exhibition can be found at the atrium on the 1st floor of Lotte World Mall, Jamsil.
It is open from 10:30 am to 10 pm every day with free admission. 

 

 



Posted by : GoDubai Editorial Team
Viewed 8717 times
Posted on : Thursday, February 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Women's Week Promises World Class Tennis – Tickets Only 55dhs
Next Story : Dubai Duty Free Tennis Championships Partner Schools Programme a Hit With Children Across Dubai
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the ...
LOOTAH Perfumes launches four new springtime fragrances for Him and Her
Three Trends to Try with Palladio Beauty
Amani Glam Collection
LOOTAH Perfumes launches fragrant oud ‘Ambwood'
Experience 5 Seconds to New Skin with OXYGEN-PEEL from Filorga
Lip Stick to my Heart - GOSH New Collections
bebe Launches First Ever Ramadan Capsule Collection
Carrera UAE Exhibition
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Max Fashion Reveals Latest 2018 Fashion Trends at Exclusive Trunk Show
Care for your baby's sensitive skin with Corine de Farme
Ramadan-Inspired Sandro SS18 Pieces
New Master Maserati Driving Courses for 2018
Spinneys Puts Local Food Heroes in the Spotlight this Ramadan
Toyota Rush makes a new beginning in the UAE
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched
Enhance your natural beauty while staying active with The Body Shop's Sportify M...
RAK Diabetes Center in Jumeirah offering Free Lifestyle wellness checks and Diet...
Global Light and Power Celebrates 10 Years with the Opening of their New Showroo...
Beautiful Kaftans for Ramadan from GUESS
Mads Mikkelsen Spotted on Red Carpet at Cannes Wearing Ulysse Nardin Masterpiece
Get Voluminous Eyelashes and Eyebrows with Rodial's Lash and Brow Booster Serum
Dubai Holy Quran Radio launches new special programmes for Ramadan
Pottery Barn Kids Launches Baby Registry Service to Welcome Newborns
HydroPeptide Launches Solar Defense Products in UAE
Diabetes & Ramadan (DAR) Alliance and Sanofi introduce new integrated digital hu...
Make Ramadan Better With the Gift of Sharing
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish
The Balmain de Balmain II Mini is a true win-win
Marchon Eyewear New Collections
Ikea Yas Island Recognised as One of the Brand's Best Stores in the World
Facebook Launches Youth Portal, a Central Place for Teens
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive
Celebrate The Holy Month Of Ramadan With The Night Picnic At Tub Of Butter
Karl Lagerfeld Celebrates Fall / Winter 2018 Collection
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Breitling's Navitimer 8 Collection Arrives in The Middle East
CND™ Boho Spirit: The Collection Summer 2018 Shades
LG G7 Thinq Offers Deep AI Integration for Maximum User Convenience
Global Rollout of LGG7 Thinq Gets Underway
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
Google launches new feature on Search to mark Ramadan
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction
Celebrate Father's Day in 'Swiss Style' with Raymond Weil.
Etihad Airways Introduces Ai Robot Sophia to Abu Dhabi
Pick what suits you from essence Spring/Summer 2018 nail polish collection
Do Explore More with Pandora
Charity event brings early Ramadan spirit to children of determination and their...