AW17 FENTY PUMA By Rihanna II

Trainer Hi & Mid    

Dubai, UAE, December 30, 2017:  Most likely to break the rules, Rihanna returns as PUMA Creative Director for her third season. The latest FENTY PUMA by Rihanna collection takes classic school uniforms and dismantles them. Varsity jackets are reimagined with exaggerated dimensions. Sneakers meet stiletto heels. Preppy meets provocative. Unexpected cutlines, premium materials, and chenille patches abound.

Speaking to FENTYxPUMA’s signature oversized look and unexpected twists on PUMA silhouettes, the all-new Trainer in Hi and Mid executions takes the knitted sock sneaker to new heights never seen before. With an aggressive and sculptured tooling, the new FENTY Trainer is more progressive than ever before in both the fashion and function stakes. Featuring IGNITE technology in the midsole, the Trainer ups the iconic Creeper’s outsole game with extra comfort and added support combined with a new on point look.

FENTY Trainer Hi 190937
Brand new for Autumn-Winter ‘17, the Trainer Hi has a completely fresh look hot off the runway. Wowing the audiences at the collection’s presentation in Paris last September, the FENTY Trainer Hi draws design DNA from its sister, the Mary Jane Knitted Heel, boasting both high fashion and athleticism. With athletic sport stripe details on the knee-high sock collar, the new sneaker offering stays true to PUMA’s sporting heritage.

FENTY Trainer Mid 190938 & 191231
As with the FENTY Trainer Hi, the Trainer Mid is versatile and works great with any outfit, also featuring a fully-knitted sock construction combined with the easy-to-wear style of a mid-cut trainer. The FENTY Trainer Mid’s look is finished off with a lace-up construction and detachable branded ankle collar.