PUMA and Jeff Staple Take ‘PUMA NTRVL' to its Second Season

Dubai, UAE, August 3, 2017:  Global Sports brand PUMA links up once again with New York’s own, Jeff Staple and his brand Staple; for another collaborative season. Whatever is the opposite of routine, that’s what Jeff Staple is into. A design tour de force, entrepreneur, and self-professed sneakerhead, Staple’s energy is relentless. He has his hands in just about everything: graphic design, web design, clothing design, music and writing.

The latest PUMA NTRVL Collection includes men’s and women’s ranges that gives the traditional a solid twist of fashion-fitness. Designs adapt to every moment in the day with multifunctional constructions and details, premium materials, and performance tech. NTRVL will take you from work, to a workout mesh, then to casual evening out — all seamlessly. NTRVL is made to make your routine — un-routine.

The reversible jacket is true performance outerwear and the perfect companion for cold winter workouts. The combination of the printed woven water repellent fabric together with a two-layer bonded interior ensure enhanced movement. The jacket can be worn on both sides and is down filled which makes it a premium outerwear piece for cold weather. Every piece in the collection has been elevated with the NTVRL concept. From premium materials like PUMA’s EvoKNIT technology on the apparel, to function forward specs like PUMA’s new NETFIT technology on the footwear. Every person will go through different phases and intervals in their day and lifetime, this is a collection curated to that belief. 

Drop one of the AW17 PUMA NTRVL Collection releases on 5th August. Available at PUMA Dubai Mall store only.