TKD Lingerie launches home visit fitting service for new mums

New mothers in Dubai can now get fitted for B-J cup nursing bras in the comfort of their own homes

21 May 2017, Dubai, UAE:  TKD Lingerie has launched a home visit bra-fitting service for new mothers, and expanded its maternity size range to stretch from B-J cup. The service is intended to support nursing mothers with TKD Lingerie’s trademark service and fitting expertise, in the comfort of the customer’s own home at a time when going out shopping can seem like a logistical conundrum.  

Maternity and nursing underwear has been a core pillar in TKD Lingerie’s business since the day it opened, with award-winning high quality brands such as Hotmilk, Cake Maternity and Panache. The boutique offers the widest range of sizes and styles of nursing underwear in the market, and all its staff are fully qualified to do pre and postnatal fittings. The maternity size range go from 28-44, B-J cup, totaling 120 different sizes. While TKD Lingerie specializes in D-K cup lingerie, nursing mothers need better quality support even in smaller cup sizes. 

New mothers can book the maternity home visit service Mondays and Wednesdays. There is a charge of AED 300 per visit, with AED 270 of that redeemable against purchases on the day.   

Kate Kikano, Owner of TKD Lingerie, said: “Having the right support, right from the start, can make a huge difference when you are trying to get to grips with nursing a newborn. But we know how difficult it can be to get out in the very early days with a new baby. That is why we have launched this new service, to support those new mums who really need it.” 

For many new mums, the first weeks at home with a new baby can be an overwhelming time. Going out to buy much needed nursing bras between nappy changes, feeding, burping, napping, and sometimes looking after older siblings can sometimes seem like an insurmountable task. Many women also find it difficult to know what size to choose as their bodies continue to change post-partum, which is why a fitting is so important. 

To avoid discomfort and complications TKD Lingerie recommends a seamless soft bra in the initial days if the breasts are particularly tender, but there is no need to avoid wires as long as they are flexible and the bra fits well. The flexi-wires in nursing bras are ideal for a superior lift while being soft against sensitive breast tissue.