DSMG's New ‘Happy Shopping, Happy Winnings' Campaigns recieves overwhelming response from shoppers

Two mega prizes of AED 50,000 and one Grand Prize of AED 100,000 will be given to lucky shoppers on 28th January at Global Village

Dubai, 26th January 2017:  The innovative shop & win promotion ‘Happy Shopping, Happy Winnings’, by the Dubai Shopping Malls Group, has generated a significant increase in customer footfall across the 19 participating malls during the renowned Dubai Shopping Festival. The attractive promotions and sales continue to motivate customers to increase their spending budget with a chance to win massive prizes. 

Speaking on the overwhelming customer response to the promotion a Dubai Shopping Malls Group Spokesperson said, “The retail sector in Dubai is a highly competitive market. While the sale offers across malls help increase revenue, it is necessary to incentivize the shopping experience for our customers. The ‘Happy Shopping, Happy Winning’ campaign has witnessed a remarkable start to 2017, with 15% increase in sales. The feat reached in the first two weeks of the campaign confirm that ‘Shop & Win’ promotions are highly success and are sought after by UAE residents and visitors.”

The participating malls have been making the most of the promotion during the shopping festival, which started on 26th December and runs until 28th January. The month-long campaign entails big attractive prizes with total cash prizes worth AED600,000 and luxury gift sets worth AED400,000 available for lucky shoppers to grab. 

“Following our vision to create great moments for everyone, every day, we are delighted to partner with Dubai Shopping Malls Group to reward our loyal customers with incredible weekly prizes during Dubai Shopping Festival. Via our collaboration with City Centre Me’aisem and City Centre Al Shindagha, we recently rewarded three of our shoppers with AED50,000 each, and we look forward to partnering on further campaigns with DSMG to offer our visitors the best winning opportunities and exclusive promotions,” said Hamad Al Lawati, Manager - Community Malls for Majid Al Futtaim Properties.

A spokesperson from The Mall said “The positive impact of the participating in Dubai Shopping Malls Group promotion is evident by the increased footfall and higher revenues generated during this season. We are thrilled to partner with Dubai Shopping Malls Group, as they come up with innovative and exciting campaigns that enhance customer shopping experience. We look forward to working closely with the association going forward”. 

The malls participating in the Dubai Shopping Festival promotion this year include Al Ghurair Centre, Al Bustan Centre, Al Manal Centre, Al Mulla Plaza, Bin Sougat Centre, Barsha mall, Burjuman, Century Mall, Dubai Outlet Mall, Karama Centre, Madina Mall, Reef Mall, Times Square Centre, The Mall, Ethihad Mall, Uptown Mirdiff, City Centre -Shindaga, City Centre -Me' aiesm, New West Zone Mall.