Nikai Group winscoveted Superbrand title once again

Dubai, UAE, June 19, 2016:TheNikai Group, a global conglomerate with business interests in home appliances and consumer electronics, general trading, food distribution, staffing and outsourcing, has been recognized as a Superbrand by the UAE Superbrands Council. 

The coveted award was conferred to the Nikai Group management at the Superbrands 2016 award ceremony held recently at Intercontinental Hotel, Dubai Festival City. The award recognizes the excellence in quality and innovation offered by Nikai. It also emphasizes the conglomerate’s contribution to the consumer technology and retail sectors, and the overall economy of the UAE. 

The Superbrand organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. 

Ranked among the top Indian business leaders in the UAE, Mr. Paras Shahdadpuri has consistently delivered excellence and raised benchmarks in the region’s business world. The diplomat-turned-entrepreneur hailing from India spearheads the growth of successful home appliances and electronics brand in the UAE. Nikai Group has emerged as one of the most successful UAE-based enterprises in operation today, with its impact reaching far across the GCC. 

Commenting on the award, Mr. Paras Shahdadpuri, said, “We are extremely proud on receiving the Superbrands award for the second time. I take humble pride in this prestigious recognition, knowing that our best-practice and commitment to quality and business excellence are acknowledged. We will continue to offer the best products in our domain, focusing strongly on the philosophy of quality and innovation, for our customers in the region. The recognition comes as a result of my team’s seamless effortsand the vision we have set for the company. We’re in a strong market position, carving out a reputation of delivering solutions that matter to the consumers.” 

“I believe that hard work and dedication are always recognized and the UAE has always been at the forefront of encouraging businesses to continue excelling and doing better. Such recognitions are inspiration to me to continue raising the bar in business excellence, and in fact to help others achieve such accolades that support sustainable business ecosystem,” he added. 

Mr. Shahdadpuri further said, “It is an absolute pleasure to be a part of the UAE business community and to contribute to the growing economy of the country. The vision of the country’s leaders is commendable and we have every hope of economic growth in various sectors. I am sure the UAE will soon surpass some of the large economies in the world.”