C&B Public Relations and Y&D Communications Join Forces for Strategic Affiliation Geared towards GCC Expansion

Dubai, UAE, June 15, 2016: Cicero & Bernay Public Relations (C&B) is pleased to announce the next stage of its expansion-a new partnership agreement signed with Saudi-based public relations and social media agency Y&D Communications (Y&D), based in Jeddah, KSA. The collaborationwill see C&B enhance an already extensive suite of capabilities in order to capitalise on a period of rapid and significant development in the communications industry right across the MENA region. 

The collaboration betweenY&D and Cicero & Bernay Public Relations will harness their combined capabilitiesexpertiseincluding strategic planning capabilities, public relations services and technical proficiency within the region, whilst also benefiting from their mutual insights and tactical abilities through their joint cooperation.

COO of Cicero & Bernay,Ahmad Itani, said: “This partnership agreement is part of our long-term strategy of building a communications network spanning across the region. Public Relations is becoming an increasingly important and valuable asset for organisations across all four corners of our region. We are pleased to be part of the current wave of growth and we are confident that our affiliation with Y&D will provide even more expertise and geographical reach for our clients.”

Both Cicero & Bernay and Y&D have recently undergone a significant recent period of client portfolio expansion, witheach agency addingmultinational and international brands from across a variety of industries and sectors to their portfolio. The rich combinationof complementary strengths both agencies holds has driven them to team up, to provide a higher level of both strategic and tactical support throughout their target markets. 

COO of Y&D Communications,Younus Inayat, said, “We are confident that our alliance with C&B will prove to be a highly valuable and complementary collaboration for both companies. Our agency has a long-established reputation and significant presence within the Kingdom of Saudi Arabia’smodern communications landscape, and this new cooperation with C&Bwill ensure we are extremely well placed to take advantage of the sterling growth the public relations industry is seeing across the region.” 

C&B is part of Publinet Group, a marketing communications network that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, media planning and buying, and video production.

Y&D is one of the leading communications agencies in the Kingdom of Saudi Arabia, andoperates with a special focus on corporate communications, media relations strategy, and management of digital and social media. The company carries this out in cooperation with their strategic partner, ’Knowledge and Interaction’, a prominent Communications and IT company that attracts more than seven million followers across social networks.