VOX Cinemas Brings Luxury Cinema Concept THEATRE by Rhodes tothe Capital

Abu Dhabi, 18 May 2016: Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has just announced that it is extending its successfulTHEATRE by Rhodes concept to customers in Abu Dhabi for the very first time. 

The uniqueluxury cinema concept will be opening its doors to movie fans at Yas Mall and Nation Galleria in Abu Dhabi this month, giving them the chance to enjoy the best in movie entertainment while indulging in the finest of food.Following its successful launch at Mall of the Emirates in September of last year, THEATRE by Rhodes continues to reinvent luxury cinema standards to combine two of the world’s greatest passions - film and food.

Abu Dhabi movie fans will be able to enjoy what has been dubbed the ‘pinnacle of luxury cinema’ as they watch their favourite movie blockbusters on screen and enjoy an extensive menu exclusively created for VOX by British Michelin-starred celebrity Chef Gary Rhodes and his team with sweet and savoury dishes like the Lobster and Chicken Ceasar Tacos, ‘Rhodes’ Foie Gras Panini, Mini ‘New York’ Deli Beef Burgers, Date and Banana French Toast Fingers and Chocolate Chip Pancakes.  Fitted with lavish interior design and furnishings in the exclusive lounge, interactive cinema seating and table service, THEATRE by Rhodes offers the perfect escape for movie fans who appreciate the finer things in life.

Speaking about the two newTHEATRE by Rhodes operations in Abu Dhabi Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas – VOX Cinemas, stated: “Pairing the finest of food and our first-class luxury cinema experience was a challenge we successfully took on through our partnership with Chef Gary Rhodes last year and our THEATRE by Rhodes concept has already proven to be a success in Dubai.”

He continued: “The demand for luxury-focused cinema attractions in Abu Dhabi continues to increase which is why extending our most premium cinema concept to movie fans in this market came as a natural next step in our ongoing expansion plans in the UAE.We are extremely excited to offer loyal cinema lovers and food aficionados in Abu Dhabi the chance to indulge in the THEATRE by Rhodes experience and are confident it will cater to the needs of both wider audiences and the elite customer base in the market to create great moments for everyone every day.”

THEATRE by Rhodes stays true to delivering the most innovative and customer-focused luxury cinema experiences while also presenting movie lovers with a full food and beverage menu prepared exclusively for VOX Cinemas by legendary Chef Gary Rhodes. From a wide selection of canapes, Arabic treats, International specialty dishes, mouthwatering sliders and delicious desserts, the menu is sure to please everyone’s appetites. 

Commenting on his involvement in the launch of THEATRE at Yas Mall and Nation Galleria, Chef Gary Rhodes said: “A world first and a culinary wonder, THEATRE by Rhodes complements the movie experience VOX Cinemas has always been known to offer. We wanted to create a menu that truly went hand in hand with the blockbuster releases VOX Cinemas perfectly orchestrates with never-before-seen dishes like our Wild Mushroom Biryani Fritters, Truffle and Parmesan Popcorn, THEATRE Mezze Platter, Crab and Asparagus Bruschetta or our Upside Down Strawberry Cheesecake Mousse. I am extremely proud to finally be taking this concept to the capital in partnership with VOX Cinemas and have been working hard with the team to ensure every detail from staff training to kitchen set up and menu preparation is up to par for VOX’s relentless movie enthusiasts.”

Available from 15th May (Yas Mall) and 19th May (Nation Galleria), Sunday - Thursday from cinema goers can book their tickets online