RECKE Multicooker Ties Up with Emax as Retail Partners within the UAE

Dubai, UAE, February 10, 2016:   Culinary trendsetters and leading multicooker manufacturers, Recke are pleased to announce yet another successful distributor. The Internationally renowned brand has signed up with Emax as one of its retail partners in the UAE. 

Preceding to this great new partnership, Recke has been distributing its line of products within Sharaf DG, Plugins, Ansar Mall, Eros and Union Cooperative. Recke mutlicooker will officially go on sale in 10 of the most popular Emax stores across the UAE.

Hong Kong-based Recke Industries limited is a home appliance company renowned for quality, improved energy efficiency and high levels of freshness. Focused on providing excellence, simplicity and durability the company has taken huge strides in the regional market since starting out a year back. The association further reiterates Recke’s brand philosophy of making home cooking simpler for everyone. 

On the association, Recke Industries Business Development Director for Middle East and Africa Suchit Kumar said, “It gives us a great pleasure to be associated with Emax, one of the largest electronic brands in the UAE. The association is in conjunction with the Recke’s objective to be readily available to people across in the region. With this, we aim to tap into a wider network of our target audience.” 

RECKE in its current product line has four models of multicookers in the UAE – the MC-110, MC-150, MC-150 Limited Edition and the high-end MC-X170, which comes equipped with over 69 cooking programs, 20 of those are fully automated. These cookers also come with a detailed step-by-step recipe book for up to 250 recipes, which instantly turns everyone into a world-class master chef.

Neelesh Bhatnagar, CEO Emax sharing his thoughts on the tie up said, “Recke as we all know is one of the up and coming brands in the market. Their product is extremely unique and multi-dimensional. We are always looking to provide our customers with the best there is and Recke definitely ranks high on that standard. We are extremely pleased to have their brand represented in our stores.”

RECKE Multicookers are available at a price range extending from AED 299 to AED 649. RECKE Multicooker is an ‘All-in-One’ appliance designed to substitute the kitchen stove, oven, steamer, fryer, pan, microwave oven.

Recke’s main focus has always been product quality. The company has always strived to bring the latest technologies to consumers in the consistent and reliable manner and therefore signing on Emax is a huge stride in the correct direction for the company.