A New 360º Experience with Nikon

Nikon enters the immersive action camera category with the introduction of its latest innovation, the new KeyMission 360

Dubai, UAE, January 7, 2016:  Built on the technical excellence of optical and image-processing technologies that Nikon is known for, Nikon’s development of the action camera category has been proudly announced by Nikon Middle East FZE.

The Nikon KeyMission 360, a wearable action camera capable of recording 360º video in 4K UHD, is the first to be introduced. Creating an experience that is true to life and in all degrees, the camera provides the absolute imaging experience for its users.

“The new KeyMission 360 is a technological breakthrough that begins with the Nikon expertise in imaging technology and onto the innovative direction of providing our users with the best experience there is with a camera. We’re not only broadening our ecosystem, but also the possibilities for our users in capturing their adventures and journeys,” said Takashi Yoshida, Managing Director, Nikon Middle East FZE. “We begin this immersive journey of storytelling through a reliable companion that views the world in true 360 degrees.”

With an image sensor and lens combination on two opposite sides of the camera, captured images are combined in-camera to create a single realistic and high definition true 360° image output. Ready to go on the striking journalistic experiences, noteworthy life’s milestones, or even soul-searching journeys, the camera is waterproof to the depths of 30 meters even without a separate housing. It also measures up reliably against dust, shock, and low temperatures, with its design ready to facilitate a wide spectrum of outdoor and leisure activities. Completing the design also includes an electronic vibration reduction mechanism, which is enabled via applications during playback, for a reduction of the effects of camera shake.

The reference models for the KeyMission 360 will be exhibited at the Nikon booth of CES 2016 till January 9 in Las Vegas, Nevada. The KeyMission 360, the first of Nikon’s action cameras, along with a variety of dedicated accessories, will be released in Spring 2016.