UAE Debt Settlement Fund in cooperation with the Al Hilal Bank awards ‘Nasaeh Maleya' winners

UAE, August 25, 2015 - As part of its broad Corporate Social Responsibility agenda, Al Hilal Bank in cooperation with the UAE Debt Settlement Fund had yesterday (Monday, August 24, 2015) awarded a total of AED 600,000 courtesy of the Fund to 120 winners from the ‘Nasaeh Maleya’ financial literacy program held live on television during Ramadan.

The first awarding ceremony, held under the theme of ‘Financial Knowledge always pays off,’ was conducted at Al Hilal Bank’s Headquarters in Abu Dhabi  in the presence of members of the bank’s management team as well as representatives from the UAE Debt Settlement Fund and Mernah Production Company, the producer of the ‘Nasaeh Maleya” (Financial Advices) TV program.

Al Hilal was the sole Official Sponsor of the UAE Debt Settlement Fund’s rewards initiative undertaken in cooperation with ‘Nasaeh Maleya,’ a socially- and economically -themed, 5-7 minute TV program that provides advice to the public to raise awareness on the various financial issues they face on a daily basis.

The tips and suggestions given aim to help viewers achieve financial stability by highlighting best practices and investments for a stable life away from debt and its associated burdens. Questions about the day’s topic were asked per episode during the program’s daily airings on Abu Dhabi Al Emarat TV and Al Noor TV throughout the Holy Month. Four lucky viewers with the right response won AED 5,000 each per telecast courtesy of the UAE Debt Settlement Fund.

Sari Arar, Acting CEO of Al Hilal Bank, said: “Ramadan is a period of reflection, so it is an ideal moment to direct the attention of the public towards issues of prime individual and societal importance such as financial literacy and responsibility. Al Hilal Bank found the UAE Debt Settlement Fund’s initiative of raising awareness on financial management through ‘Nasaeh Maleya’ a perfect platform for advancing our own advocacy of a financially-aware society. We shall continue to support such activities that emphasize the importance of being financially conscious and prepared in order to secure a bright future.”

Al Hilal Bank’s support for ‘Nasaeh Maleya’ forms part if its initiatives to help mold a more financially responsible and prosperous future for the UAE and its citizens. It also reflects the bank’s support for the UAE Debt Settlement Fund’s vision of a debt-free society. Al Hilal’s two previous Ramadan campaigns were ‘Heart to Heart,’ a initiative that drew medical and moral support for children with congenital heart diseases, and ‘A Safe Ramadan 4’ a campaign that helped enhance safety before Maghrib prayer timings by distributing Iftar meals to drivers.