Eton Institute Launches the Next Generation of Language Learning Through its Innovative Microlearning Programs

Dubai, July 2015 – Digital Connectivity has irrevocably cracked the learning opportunity wide open. In a 2015 report by Gartner, almost 2 billion smartphones and 320 million tablets were sold in 2014. According to Cisco, video will account for 69% of consumer Internet traffic by 2017.

“There is a misconception that symbiotic connectivity is the arena of the Millennials. In fact, Baby Boomers account for 34.7% of tablet users and nearly 95% of Generation X uses mobile phones. All use social networks,” commented Sue Brett, Vice President, Marketing and Business Development at Eton Institute. “We have been trained to digest a high frequency of information at high speed. Social sharing means that we are used to 90-second blasts and messages of 140 words (sms, pin, post or tweet length). YouTube receives over one billion unique visitors every month – that’s more than any other channel apart from Facebook, and it’s clear that video is our favorite way to access information,” added Ms. Brett.

Eton Institute Language Microlearning is a way of learning in short, very specific bursts through mobile devices in formats as varied as videos, blogs, games, quizzes, simulations, podcasts or slideshows. Uniquely mapped to internationally recognized CEFR levels for language proficiency standards, continuous natural assessment after each Language Micro clip ensures that learners “can-do” as they learn and track their progress with learners around the world.

The underlying success factor of Microlearning is that content is offered in short durations of 1 to 4 minutes to mirror the human attention span and memory function, delivered the way modern learners prefer to connect. Microlearning is about getting maximum benefits through minimal input.

“As experts in accredited language courses and mobile learning, we are committed to developing a greater choice than current market solutions, launching with the key languages of Spanish and English, followed by German, Chinese, Arabic, Portuguese, Italian and French. Learners can get involved by signing up to receive alerts and voting for the next language on our website,” continued Ms. Brett.