Dubai to host ‘Modern Woman Show' in Dec 2015

The premium consumer exhibition aims to cater to the needs of today’s women in an exclusive setting

June 23, 2015; Dubai, UAE: Modern Woman Show, the largest premium B2C event for fashion, beauty and well-being in the Middle East is set to mark its presence in Dubai from 17th-19th December, 2015 at Hall 1, Dubai World Trade Centre. The event is conceptualized, planned and organized by Sumansa Exhibitions in association with Flagship projects. This premium exhibition will be a 3-day shopping and entertainment experience promising to bring the women of today face to face with some of the latest and most exclusive fashion and beauty brands in the world, together with huge doses of fun, frolic, you-time and loads of shopping and irresistible offers.

Modern Woman Show will be an annual event featuring products and brands from around the world and region, including clothing, jewellery, health & beauty products, personal care, perfumes and much more. Exhibitors will include over 100 companies from around the world. True to its name, the Modern Woman Show caters exclusively to the taste of today’s woman, who has a mind of her own and is confident enough to express herself.At the same time she appreciates the importance of pampering herself and looking her best. The annual event promises to cover every aspect of a woman’s beauty and health concern, ranging from cosmetics to skincare to fashion, fragrances and well-being, offering the world’s most exclusive and niche products.

The three-day event will also feature on-site beauty sessions, seminars and workshops, fashion shows, designer collections, promotions and demo areas. The show will give ladies a chance to try out new products and styles as they participate and engage with leading international brands. They will be able to avail fantastic deals and enjoy a great shopping experience that allows them to take a break from their busy schedules and treat themselves to a relaxing time they deserve.

“Every woman, whether she is a homemaker, or pursuing a career, needs some ‘me-time’ to cater to her personal needs of health and beauty care,” says Ms.Samantha Cordeiro Miranda, Brand Manager of Modern Woman Show , “The Modern Woman Show presents the perfect opportunity for the ladies to relax and explore their favourite brands, meet like-minded people, revel in their feminine beauty and, in short, enjoy being a woman.”
Simultaneously, The Modern Woman Show will provide an exclusive platform to interact with their clients at a more personal level. It will bring together the product and its consumer, and will be a means for brands to gather feedback from their users. Retailers will also have the opportunity to explore and asses the business viability of their products, offer promotions, and build new partnerships. Moreover, the event will prove to be an apt and effective launching pad to unveil new products, since it will ensure direct and personal response from the client. The event will certainly be an economically feasible opportunity for the beauty retail industry.

“The Show will bring together global brands under one roof, providing them an incredible opportunity to exhibit their products and educate their end-consumer – today’s woman– on their personal beauty needs and well-being. The diversity of the event also allows businesses from various fashion-related backgrounds, from luxury cosmetics to salon, gym and spa to connect with each other and display their goods,” adds Ms. Samantha, “And given the cosmopolitan nature of GCC countries in general and UAE in particular, the event will prove to be significant in terms of increasing sales.”

Open from 11am to 9pm, the Modern Women Show will be an experience no modern woman would like to miss. The event offers free entry for pre-registered visitors.