AFFFAIR Luxury Men's 2016 Spring Summer Collection coming soon

First Middle East Store to Open in Dubai by the end of 2015

Dubai, 22 June 2015 – AFFFAIR, the Turkish brand with the 3 Fs, have its debut in Milan fashion week calendar, right after the remarkable achievements in its homeland and with a sale volume ever growing. Afffair aim to open its first store in Dubai by the end of 2015. The intention is to also extend operations to Bahrain, Kuwait, Qatar and Saudi Arabia.
Designed by Azerbaijan Rufat Ismayil and Ali Behnam Bakhtiar, the collection includes 4 lines for just as many moments in the life of a contemporary dandy: smart casual, luxury sportswear, beachwear and formalwear.

Smile Now/cry later.
Common denominator of the 4 lines is a positive and energetic philosophy: a therapy against the harsh times that express itself in the jacket’s printings with the famous tattoo design: “Smile Now/Cry Later”. A call to savor everyday pleasures, starting from maximum quality of the garments.

Luxury sport: “put some flowers on your...”
Petals and blossoms show up between guns and revolvers on the outerwear made of leather or fleece: roses bouquet with a grenade for an “explosion” of peace, nature and beauty. The new icon of the old motto “put some flowers in your guns”.
Astonishing and exquisite are the 3D embroideries with semiprecious stones.
Baggy pants, Turkish style.

Smart casual: sleeveless with a backpack
Trench and caban are realized with technical fabric and leather details. Linen suits, even with shorts. All for a fresh and laid back elegance. Polos with folded dickeys that come back, broken down and then put back together, on the shirt’s particulars. Customized denim.
A never-seen-before sleeveless jacket transforms itself into a foldable backpack.

Beachwear: swimsuit with a zip.
Swimsuits with wise cuts and marquetries. An innovative zip rides along the waistline adapting the slips to the body.
Coming out of the water, elegant velvet shorts with pliers are kept on by a cabochon of semiprecious stones.

Formal wear: bow tie with a brooch.
As it happens in the life of every contemporary dandy, tuxedos play a major role in the collection. An original grey comes alongside the traditional black. The shawl revers become 3D box pleats. For an eccentric twist there’s always the op art model with an optical plaid pattern.
T-shirt with chain embroidery.
Big brooches made of semiprecious stones are going to be used with, or instead of, the bow tie.