French Fashion clothing brand Tapeàl'oeil opens its new store at Mall Of The Emirates

Dubai, June 11, 2015: Tapeàl’oeil, a leading French fashion brand for children, has launched its flagship store at Mall Of The Emirates, Dubai. The brand aims to expand its reach across the region, offering trendy, appealing and fun-fashion wear for newborns and children until 14 years. The brand is synonymous with fashion having an outspoken style, by creating joyful and gutsy clothing.

Tapeàl’oeil is exclusively distributed in the region by Jawad Business Group, a leading business conglomerate in the region.

Mr. Joannes Soenen, CEO, Tapeàl’oeil and Mr. Imteyaz Khan, General Manager, Fashion and Footwear Division of Jawad Business Group inaugurated the sprawling store, located at Level 1, opposite the Ski Dubai at Mall Of The Emirates, Dubai.

Commenting on the opening of the new store, Mr. Joannes Soenen said, “We are pleased to launch our brand new store, which is the largest one in the region, at the Mall of the Emirates, the perfect shopping destination for families. At our new store, we aim to provide our customers with edgy and fashionable collections at great prices. Our store is amongst those, which are digitally smart and we are very much in tune with those within our stores and also within the Social Media world. #tapeloeil is the way to go for us on Instagram, Facebook and Twitter. ”

The brand displays a wide array of colours in clothes and accessories for young ones; and are daring and appealing in nature, having a variety of outfits from rompers, to dresses, pants, jeans, T-shirts, shirts and jackets and accessories.

Commenting on the new store, Mr. Imteyaz Khan said, “At Jawad, we share the same values as Tapeàl’oeil. Our aim is to bring a different fashion style and sense to the region. The French fashion sense usually appeals to all, as it is high in quality and more in variety, and to suit each child, building their personality on the whole.”

In the UAE, Tapeàl’oeil stores are located in Al Wahda Mall, Marina Mall, Mushriff Mall and Dalma Mall in Abu Dhabi, Bawadi Mall in Al Ain, Dubai Mall and Mirdiff City Centre, Arabian Center  in Dubai, and Mega Mall in Sharjah.