Dermoviva unveils complete range of face care products in the Middle East

Dubai, UAE, May 26, 2015 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the Middle East launch of its DermoViva range of face care products. DermoViva is a leading herbal skin care brand that offers a three-stage daily face cleaning routine for women to get a healthy, younger and glowing skin. The complete range comprises the DermoViva Face Wash, DermoViva Face Scrub, and DermoViva Facial Cleansing Toner variants to address the needs of different skin types. Coming soon is also a range of Dermoviva Face masks.

Dermatologically tested in Germany, the DermoViva range of face care products harnesses the nourishing and nurturing properties of nature to offer a complete beauty solution that involves deep cleansing, exfoliation and toning for a flawless skin. DermoViva Face Wash, available in variants of Oil Control, Moisture Plus, and Fairness Glow, is the first step in the daily face care regimen. Enriched with the natural goodness of ingredients such as tea tree oil, almond, honey and saffron, it gently removes excess oil and impurities to improve skin health and radiance. 

DermoViva Face Scrub is an exfoliating cream that is used once a week and helps remove dead skin cells, minimize discoloration and uneven skin tone, and diminish tanning and fine lines. Infused with trusted natural ingredients such as saffron, apricot, tea tree oil and almond, it comes in four different variants of Fairness Glow, Blackhead Clearing, Oil Control, and Gentle Exfoliating. DermoViva Facial Cleansing Toner is the third step in the skin care regime. Fortified with natural extracts of saffron, tea tree oil and chamomile, it effectively eliminates remaining bits of oil and dirt, closes open skin pores, and tightens and moisturises skin.

Mr Ashok Visweswaran, DGM- Marketing, Dabur International, said: “Compared to other regions of the world, the middle east region’s long, hot and dry climate and constant use of air-conditioning result in loss of moisture from the epidermis, making skin dry and itchy. Sensing the need of the Middle Eastern women, for a complete beauty solution that can be easily incorporated in their daily skin care routine, Dabur International has introduced its DermoViva face care range. It offers a three-tier skin care routine of cleansing, exfoliating and toning that soothes, nourishes, and hydrates skin to make it look visibly smoother, fresher and younger.”

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1.3 billion and a market capitalization of USD 8.3 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.