Smart Data and Analytics Explored At 2nd Annual Smart Data Summit Beginning Tomorrow

Dubai, United Arab Emirates, May 24, 2015 – The 2nd Annual Smart Data Summit opens its doors tomorrow at Sofitel The Palm Resort and Spa, Dubai with an exciting two-day agenda featuring keynote presentations, panel discussions and case studies, with speakers from Facebook, Flipkart, Twitter and PayPal, among many more. The summit is produced by global conference organizers, Expotrade.

The growing importance of smart data and analytics across sectors and industries has led to keen focus on the potential value that can be harnessed by effective data management.  Predictive analytics, when correctly used, can improve organizational performance and impact business growth. The Smart Data Summit seeks to delve deep into the nuances of smart data and analytics and examine its tremendous impact on sectors such as telecom, e-commerce, banking and services. The summit will bring together over 300 participants, with topics ranging from big data implications and value, product decisions using analytics and data virtualization, to analytical platforms, personalized marketing and metrics and much more.

Speakers and panelists taking the stage at the two-day summit include Sunil Mahajan, Analytics - Business Unit Executive, IBM MEA & Turkey; Mario Vinasco, Marketing Analytics and Data Science, Facebook; Daniel Nelson, Head of Enterprise, Braintree, a division of PayPal; Dr. Dirk Jungnickel, Senior Vice President – Business Analytics, Emirates Integrated Telecommunications Company (du); John Sands, Qlik Evengelist, Qlik; Anupam Dikhit, Industry Manager, Twitter; Hamid Qureshi, Sales Director, HP Big Data Middle East and Africa - HP Software; Ali Rebaie, Big Data Industry Analyst and Founder, Data Aurora; Angel Viña, CEO, Denodo; Bodhisattva Dhar, Analytics Team Leader, Emirates NBD; A R Ramesh, General Manager & Head of Advanced Technology & Solutions, Wipro - India and ME; Pravin Shinde, Senior Manager - Digital Analytics, Flipkart; Hala Bou Alwan, Head of Advisory and Educational Services, EMEA ‎Governance, Risk, and Compliance - Thomson Reuters; Tim Cowles, Head of Corporate Enterprise Solutions – MENA, Thomson Reuters; Parthasarathi Mandal, Director – Digital Marketing, Hyatt International South West Asia; Akshay Manikantan, Head of Marketing – Loyalty, Landmark Group; Safdar Zaman, Head of IT Strategy & Governance, Nakheel; Abdulla Mahmood, Director - Marketing and Corporate Communication, Al Ahli Holding Group; Nitin Sharma, Director - Marketing Strategy, UAE Exchange; Jose Berengueres, Assistant Professor UAE University - Director, UAE Medialab, and many more.

Day 1 sessions will include presentations on smart data implications for the telecom industry; analytics platforms; data governance and security; influencing product decisions with analytics; unlocking business potential with big data; data virtualization; data science and the mobile revolution; the power of big data; personalized marketing using smart data; digital redesigning of business; using technology to improve customer experience; big data ephemeralization and more. The panel discussion will explore the reinvention of social media marketing with big data analytics.

Day 2 will include sessions on use of digital analytics in e-commerce; optimizing loyalty programs; integration of social media with CRM/ERP system; smart marketing; using smart data in the hotel industry; building the brand from smart data. The panel discussion will debate metrics to measure ROI on smart data investments in marketing.

In only its second year, the Smart Data Summit has become the leading smart data and analytics event in the region, featuring participation from industry leaders such as IBM, Qlik, HP Big Data, Wipro, Denodo, Thomson Reuters, Badr IT and many more. The exhibitor lounge will feature cutting-edge innovative solutions from companies including MDS ap Tech, EnterpriseDB, Qarar, Cloudera, Inseyab, iDashboards, Master Works, GDS, Nutanix and many more.

Brad Hariharan, Regional Director, Expotrade Middle East, organizers of the conference, said, “Smart data and predictive analytics are now buzzwords globally. Enterprises can completely transform their business by leveraging the power of big data and analytics. The Smart Data Summit will showcase this phenomenon using interesting examples from some of the biggest names in the business. It’s going to be a truly interesting event with an engaging agenda.”